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Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

This show talks about traffic, marketing, and business. The show is for my Coaches, Course Creators, membership site owners, and Online Retailers who want to build a legacy, authority, and a brand people admire people admire using their voice and expertise. Smart entrepreneurs who are ready to go from content consumers to creators and publishers. And build a business where her tribe can find her online. We talk about advanced topics like SEO, content marketing, business systems, eCommerce, and other strategies you need to grow as an authority and a brand influencer in your niche. Get ready to do business like a business, stop hiding in the crowd, and get VISIBLE.
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Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business
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Sep 20, 2022

TikTok is the latest and apparently the greatest video-based social site.

You’ve probably heard that TikTok is now getting more hits than google and more watch time than youtube.

These are big accomplishments and if you’re like most marketers and entrepreneurs you’ve been wondering how TikTok can help your business and whether should you get started (or keep up with) TikTok. 

And then comes another notch in the TikTok belt, SEO.

A lot of things have been happening in the TikTok app and in google with ranking and indexing TikTok videos. These changes make TikTok and much better option for business owners and I dare to say worth the effort you would put into creating this new short-form content

In this episode, I give you all of the tea on my current thoughts on TikTok, including how I think the use of SEO will help you on tiktok and how TikTok videos and content can help your SEO on your website

In the episode I also share:

  • the results I had after doing a 30-day TikTok challenge with Crystal Cooper
  • My approach to creating good TikTok content
  • Details on how TikTok can help your SEO
  • The one thing I would do differently if I was starting with TikTok today
  • How to repurpose TikTok videos and how to repurpose other content to make TikToks
  • And give examples of the strategies you can use to grow  fast and make  money from TikTok for your online business

Breaking news, I also mention in the episode how Google has introduced a short video SERP area, here's a screenshot of what that looks like on mobile

Sep 8, 2022

As entrepreneurs, it is important to build a sustainable business that keeps the cash flow going, while also achieving all the goals we have for ourselves. With consistent SEO and Visibility strategies, your business is going to boom, so your next step is to easily track your finances, without the stress of “budgeting”.

In this episode, we connect with the amazing Nicole Barham, Founder and CEO of Design Your Wealth, to get her perspective on what every solo-entrepreneur should know as they manage their business finances. In this transparent and necessary conversation, Nicole opens up about how her experience with bankruptcy led to her determination of never being in debt again. Her journey led to developing the well-known solution, 5-minute bookkeeper, which supports entrepreneurs with staying on top of their finances in little to no time. Finance and Budgeting is not a fan favorite, so to bring excitement to this topic, Nicole has successfully done two things:

  1. Kept the solution she created, simple
  2. Made sure there is consistent community and support, while not keeping clients alone with the system.

Now you’re probably wondering, is this conversation important to me and my business? The answer is yes. Throughout Nicole’s time of building her business, she quickly realized that other entrepreneurs needed help with tracking their finances too. Using her own visibility strategies of being on social media, getting invited to podcasts and engaging in her community, she has made almost half a million dollars in sales, and has been featured on well-known organizations, such as Good Morning America, to share her secrets on how to easily stay on top of finances in a short period of time.

So, instead of stressing about your business finance, dive into this episode to gain that financial peace of mind.

In this episode, you’ll learn:

  • What are things most entrepreneurs wait to do, which could cost them money?
  • How tracking your business finances can be easy and exciting?
  • What are some ways to bring excitement to business finances?
  • Why building a community can motivate your clients?
  • What are suggested visibility strategies to reduce how long you are on social media?

Resources
Demo of the 5 Minute Bookkeeper – 5minutebookkeeper.com

Free PDF Guide - 5 Minute Money Secrets for Solopreneurs

Contact Our Guest

Website: https://www.nicolebarham.com/

Facebook: https://www.facebook.com/nicolebarham2

Instagram: https://www.instagram.com/nicolebarham2/

About Nicole Barham

Nicole (she/her) works with women entrepreneurs to help them go from being stressed-out about money to financial peace of mind. She's been featured in First for Women, Medium, Time, Black Enterprise, and Essence magazines and seen on Good Morning America sharing her secrets to getting and staying on top of your finances in just a few minutes a day.

 

Aug 28, 2022

As a business owner that uses search engine optimization (SEO) as a strategy, we absolutely love keeping up with Google. On average, Google provides updates every few months and it is usually when they receive wind of a new trick uprooting the goal of providing unique and authentic content. Well guess what, in both May and August of 2022, Google has updated their algorithm again.

When Google decides to do small updates to their algorithm, business owners start to feel the effects immediately. The updates this year is tackling the use of Artificial Intelligence (“AI”) generated content. Recently Google stated that AI is against their terms of services. That is because they want unique content that can provide value and contribute to the conversation.

In this episode, I break down the updates from both May and August, how it can impact your business and suggested next steps on how to use this update to your benefit. If you are a part of the Girl Get Visible family, I do have some good news for you. If you have My SEO Workbook and have been following my tips on using SEO over the years, then you probably are in a good place. I’ve always cheered creating only expert, authentic, and trustworthy content for your audience.

In this episode, you’ll learn:

  • What the recent Google updates were?
  • Why artificial intelligence is not as beneficial for your business?
  • What kind of effects these updates are causing for business owners and content creators?
  • What to do if you are concerned about the algorithm changes and the next steps to take?
  • What it means to be an expert, authoritative and trustworthy for your audience and Google?

Resources

Throughout this episode, I’ve mentioned quite a few resources to check out. They will all assist you in making sure your content and business collaborates with the Google updates.

Communities to Join

  • Join our SEO membership group: com/joinus , where we collaborate with one another and develop strategies to have your business infuse your voice into everything it does.
  • Join the SEO Growth Mob Facebook Group HERE , which is a free group to get consistent updates on Google and SEO.

If you’ve been hit by these recent updates, let me know on our social media pages or in the SEO Growth Mob Group your thoughts!  See you in Search.

Jun 30, 2022

Recently, I have been looking on Facebook and conducting reviews of my client’s work and we have hit a wall in our SEO journey. Content creators and business owners are struggling with the concept of doing all the things necessary to get visible, but not seeing the results they desire.

It can be frustrating to provide consistent, blog posts, podcast episodes, products, and courses for your audience, with little to no traction to your site. You’re probably also using common SEO tools to get a sense of how your site is doing and still no luck.

I am here to tell you that the lack of results may not be due to the steps you are taking or the tools you are using, but instead, the things that we are writing. Certain tools that help with SEO are great, but they aren’t everything. SEO tools focuses on analyzing information you’ve provided, instead of analyzing what you may be missing. And the next appropriate step in finding out what you are missing, could be to hire an SEO strategist and we are always here to help increase your traction and visibility.

But what if I told you that before the tools and before the professional SEO strategist, there is a free and easy option to get started without any delay. Let’s talk about Google and how it provides clues and signals on what you should include in your content and site.

In this episode you will learn:

  • What may be delaying your success in traction to your site?
  • What are 4 ways you can learn to write better for Google visibility?
  • Why context is important when considering search engines, such as Google?
  • How taking the time to research and reduce the time it takes to write your blog post?

I look forward to seeing you in search!

Resources

  • One SEO tool, that I know can assist you with knowing what to write for better visibility is the, Seo Assist app. If you want to learn more visit: https://seoassist.com/
  • As mentioned in this episode, I want to bring back Episode 69 How to Get Visible in a Crowded Market, with guest speaker LaShayla Simpson, owner of Elle’s Dreams Events
  • Order your copy of the My SEO Workbook today, your ultimate guide to visibility in search engines.
Jun 30, 2022

Recently, I have been looking on Facebook and conducting reviews of my client’s work and we have hit a wall in our SEO journey. Content creators and business owners are struggling with the concept of doing all the things necessary to get visible, but not seeing the results they desire.

It can be frustrating to provide consistent, blog posts, podcast episodes, products, and courses for your audience, with little to no traction to your site. You’re probably also using common SEO tools to get a sense of how your site is doing and still no luck.

I am here to tell you that the lack of results may not be due to the steps you are taking or the tools you are using, but instead, the things that we are writing. Certain tools that help with SEO are great, but they aren’t everything. SEO tools focuses on analyzing information you’ve provided, instead of analyzing what you may be missing. And the next appropriate step in finding out what you are missing, could be to hire an SEO strategist and we are always here to help increase your traction and visibility.

But what if I told you that before the tools and before the professional SEO strategist, there is a free and easy option to get started without any delay. Let’s talk about Google and how it provides clues and signals on what you should include in your content and site.

In this episode you will learn:

  • What may be delaying your success in traction to your site?
  • What are 4 ways you can learn to write better for Google visibility?
  • Why context is important when considering search engines, such as Google?
  • How taking the time to research and reduce the time it takes to write your blog post?

I look forward to seeing you in search!

Resources

  • One SEO tool, that I know can assist you with knowing what to write for better visibility is the, Seo Assist app. If you want to learn more visit: https://seoassist.com/
  • As mentioned in this episode, I want to bring back Episode 69 How to Get Visible in a Crowded Market, with guest speaker LaShayla Simpson, owner of Elle’s Dreams Events
  • Order your copy of the My SEO Workbook today, your ultimate guide to visibility in search engines.
Jun 30, 2022

Recently, I have been looking on Facebook and conducting reviews of my client’s work and we have hit a wall in our SEO journey. Content creators and business owners are struggling with the concept of doing all the things necessary to get visible, but not seeing the results they desire.

It can be frustrating to provide consistent, blog posts, podcast episodes, products, and courses for your audience, with little to no traction to your site. You’re probably also using common SEO tools to get a sense of how your site is doing and still no luck.

I am here to tell you that the lack of results may not be due to the steps you are taking or the tools you are using, but instead, the things that we are writing. Certain tools that help with SEO are great, but they aren’t everything. SEO tools focuses on analyzing information you’ve provided, instead of analyzing what you may be missing. And the next appropriate step in finding out what you are missing, could be to hire an SEO strategist and we are always here to help increase your traction and visibility.

But what if I told you that before the tools and before the professional SEO strategist, there is a free and easy option to get started without any delay. Let’s talk about Google and how it provides clues and signals on what you should include in your content and site.

In this episode you will learn:

  • What may be delaying your success in traction to your site?
  • What are 4 ways you can learn to write better for Google visibility?
  • Why context is important when considering search engines, such as Google?
  • How taking the time to research and reduce the time it takes to write your blog post?

I look forward to seeing you in search!

Resources

  • One SEO tool, that I know can assist you with knowing what to write for better visibility is the, Seo Assist app. If you want to learn more visit: https://seoassist.com/
  • As mentioned in this episode, I want to bring back Episode 69 How to Get Visible in a Crowded Market, with guest speaker LaShayla Simpson, owner of Elle’s Dreams Events
  • Order your copy of the My SEO Workbook today, your ultimate guide to visibility in search engines.
Jun 24, 2022

Girl Get Visible podcast will always provide to our audience different ways to increase visibility and get out of the sea of sameness in our areas of expertise. Today’s episode is no different, as we are going to be talking about how to use webinars to give our business life. I am so excited to introduce the webinar queen and owner of Vizions Consulting LLC, DeKesha Williams.

Webinars are a tool that can help you grow and increase your profit, and our guest today is a phenomenal expert on how to do so. We may shy away from webinars because we have the fear, of not getting enough participants to fill the room or we don’t know how often to hold webinars to benefit their business.

DeKesha has years of experience within the retail management industry, which has allowed her to easily to help other business owners with successful strategies, such as using webinars. Ms. Williams provides insight to women entrepreneurs on styles of webinars, how to drive traffic into your webinars, how webinars can apply to your ideal client and how to make it work for your business.

In this episode, you will learn:

  • Why webinars are necessary for your business?
  • How to determine whether to have paid versus free webinars?
  • How to fill your webinar rooms?
  • What are the successful strategies to nurture your audience to become a new customer or client?
  • How to use webinar strategies to grow your business?

Resources

In this episode, DeKesha mentioned resources, so check them out below.

  • Suggested book to read: The Pumpkin Plan by Mike Michalowicz
  • Suggested Webinar Platform: Easy Webinar - https://easywebinar.com/

Connect with DeKesha

Biography of DeKesha Williams

DeKesha Williams, known as the Virtual COO, Business Strategist, and Leadership Development Trainer, is the CEO of Vizions Enterprise. Vizions Enterprise helps clients with business expansion and infrastructure development.

Ms. Williams leverages over 20 years of experience in retail management to help other entrepreneurs develop practical business strategies that include: solutions to increase profitability, strategies to increase foot traffic, brand development and more.

In addition to her many years of experience, Ms. Williams holds a B.A. degree in Fashion Merchandising and a M.B.A degree in Finance.

As a single mom of two, often times it was hard to just up and travel to all of the conferences happening across the country. I would always feel guilty about leaving my kids at home especially when trying to find someone to stay home with them. They love being at home and I would feel guilty about removing them from their element.

Jun 24, 2022

Girl Get Visible podcast will always provide to our audience different ways to increase visibility and get out of the sea of sameness in our areas of expertise. Today’s episode is no different, as we are going to be talking about how to use webinars to give our business life. I am so excited to introduce the webinar queen and owner of Vizions Consulting LLC, DeKesha Williams.

Webinars are a tool that can help you grow and increase your profit, and our guest today is a phenomenal expert on how to do so. We may shy away from webinars because we have the fear, of not getting enough participants to fill the room or we don’t know how often to hold webinars to benefit their business.

DeKesha has years of experience within the retail management industry, which has allowed her to easily to help other business owners with successful strategies, such as using webinars. Ms. Williams provides insight to women entrepreneurs on styles of webinars, how to drive traffic into your webinars, how webinars can apply to your ideal client and how to make it work for your business.

In this episode, you will learn:

  • Why webinars are necessary for your business?
  • How to determine whether to have paid versus free webinars?
  • How to fill your webinar rooms?
  • What are the successful strategies to nurture your audience to become a new customer or client?
  • How to use webinar strategies to grow your business?

Resources

In this episode, DeKesha mentioned resources, so check them out below.

  • Suggested book to read: The Pumpkin Plan by Mike Michalowicz
  • Suggested Webinar Platform: Easy Webinar - https://easywebinar.com/

Connect with DeKesha

Biography of DeKesha Williams

DeKesha Williams, known as the Virtual COO, Business Strategist, and Leadership Development Trainer, is the CEO of Vizions Enterprise. Vizions Enterprise helps clients with business expansion and infrastructure development.

Ms. Williams leverages over 20 years of experience in retail management to help other entrepreneurs develop practical business strategies that include: solutions to increase profitability, strategies to increase foot traffic, brand development and more.

In addition to her many years of experience, Ms. Williams holds a B.A. degree in Fashion Merchandising and a M.B.A degree in Finance.

As a single mom of two, often times it was hard to just up and travel to all of the conferences happening across the country. I would always feel guilty about leaving my kids at home especially when trying to find someone to stay home with them. They love being at home and I would feel guilty about removing them from their element.

Jun 15, 2022

Over the last few years, businesses have changed, because customers are also changing their expectations. If you are looking to start or add to your business, there are a few things to think about to be successful.

A recent post sparked my attention in looking into what businesses are doing the best as of this year. Of course, SEO is one measure of success, but also resonating with what customers are looking for can be beneficial to you.

Halfway into 2022, businesses that show value, agility, efficiency, and ease for their target customers are becoming more popular. This is exciting news, but we need to dive into why this happens. There are five options with great success, and I wanted to point them out and tell you why.

If you’re interested in starting a new business or adding a new option to your current business, this episode is for you. Let’s take on this venture together.

In this episode you’ll learn:

  • What online business to start in 2022?
  • Why these options are successful with our targeted customers?
  • How to create passive income?
  • How to lean into your expertise when starting a business?

There are so many options for this to be successful and I hope you find which one works for you and your customer.

Apr 22, 2022

I know you've heard about how membership-based businesses are exploding 

People are starting subscriptions left and right and this could be you. So I decided we needed to do our first RESHARE here on the show and share an episode I did last year with my mentor Stu McLaren, we talked about all things membership and recurring revenue. subscription business models. 

I even added a new intro with some ideas for my podcasters and how memberships can help you monetize your podcast much more than "buy me a coffee"  and Patreon. 

Check out the episode and if you need more help taking your first steps in membership join the workshop this week at girlgetvisible.com/membershipworkshop.

Apr 22, 2022

In this episode we celebrate the 100th Episode with an in-depth interview with Girl Get Visible and SEOAssist.com Founder Akilah Thompkins-Robinson. 

You've heard of the popular show "Inside the Actor's Studio" today we are Inside the GGV studio and Guest-host Kishshana Palmer of kishshanaco.com goes deep with Akilah THompkins-Robinson to learn about her journey to GGV and creating her Saas company, what mistakes and pitfalls she had to overcome during her business and podcast journey, what motivated her to continue with the show and remain consistent. And the future of GGV SEO Assist and all that Akilah has to offer.

She also stumps Akilah with one of the hardest questions many entrepreneurs struggle to answer. 

Sit down get your popcorn and enjoy getting into the GGV Studio with Kishshana and Akilah.

Apr 7, 2022

In honor of getting close to our 100th episode milestone, I wanted to talk about my favorite and most impactful episodes ever. Over time, I’ve found my most downloaded episode to the episodes my audience resonates with the most. I’ve talked about  my love of hip hop to having some of my favorite people as guests, sharing their expertise and real SEO stories. It’s really been a remarkable journey. 

I’ve been able to share my knowledge of SEO and its benefits to your business, while also showing other people’s brilliance

As a podcaster, it is easy to get discouraged when you don’t see the metrics you want to. But don’t give up. Just a year ago, we celebrated 100,000 downloads, and now in just one week, we will be celebrating 100 episodes of amazing content.

In this episode, you’ll learn:

  • Why is this such an important moment for the show?
  • What are my favorite episodes and why?
  • What are some of the topics I have spoken about in the past?
  • Who are some of the guests I’ve had, to share their knowledge?
  • What will happen for the 100th episode?

Episode 100 will be LIVE and I will be getting interviewed by our special guest host, Kishshana Palmer on April 13, 2022 at 7:00 PM ET. You don’t want to miss this!

Want to provide some questions for the interview, go to girlgetvisible.com/askme

RESOURCES

Here is the list of all the episodes I mentioned, I really hope you enjoy listening to them!

Episode 21 - Branding, Building, and of course Selling your Products with Guest Arsha Jones

Episode 22 - Selling your Products in Today’s Market & Building for the future with Guest Arsha Jones

Episode 27- The Secret to a Viral Post on Facebook with Guest Rachel Miller

Episode 30 - How I run my Business with only a few Hours a day, and never work 7 days a week

Episode 39 - The Government gives out $115B dollars in small biz contracts each year, are you missing out - Guest Adrianne Callahan

Episode 40 - Getting Your Business Right with Government Contracts - Guest Adrianne Callahan

Episode 41 - Stop Sitting at Tyler Perry's Table and Make Your Own Table

Episode 50 - When Did You Fall in Love with Hip Hop?

Episode 60 - The Battle: Copy vs. Content vs. SEO

Episode 66 - Getting Visible with Podcast Community with Guest Danielle Desir

Episode 67 - Maximizing Your SEO Visibility Season with Guest Mischelle O'Neal

Episode 68 - Should You Focus on SEO or Facebook Ads with Guest La’Shonda DeBrew

Episode 69 - Getting Visible in a Crowded Market with Guest LaShayla Simpson

Episode 71 - The Business of Creating your Brand with Guest Stephanie Arnold

Episode 72 - Growing Engaging Groups with Sandra De Freitas

Episode 76 - The Mindset Blocks that are Stopping your SEO

Episode 79 - Manage Your Money as an Entrepreneur with Guest Belinda Rosenblum

Episode 80 - Growing a Successful Business with Guest Tasha Booth

Episode 81 - Building a Sustainable Business Model with Membership Sites - Guest Stu McLaren

Episode 82 - Keep Your Business On Track this Summer

Episode 87 - Are You a Coach and Don't Know it Yet with Guest Kim McCarter

Episode 90 - Healthy Boundaries in Your Business Are Important

Episode 94 - Pivots, Pregnancy and Pandemic with Guest Brittany Raji Alberty

Episode 96 - The Worst Podcast Pitches I've Received

 

Ways to connect with Girl Get Visible for the 100th Live Episode:

Girl Get Visible Facebook: https://www.facebook.com/GirlGetVisible

SEO Growth Mob Group: https://www.facebook.com/groups/SEOGoodyMob

Girl Get Visible YouTube:  Girl Get Visible- SEO and Content Marketing

Mar 31, 2022

Did you know that podcasting is one of three sustainable places to make your content?

Podcast SEO is extremely important and has gained an immense increase in attraction online and within the business community. Even major companies are expanding their products to host and invest into the podcast community. I’ve been within the podcast space for years, and it still shocks me when I find out SEO is not being used. People are really struggling, because although SEO is pretty old and podcasting is old, no one is marrying the two. The best way for podcasters to grow and be seen is by using SEO, because with SEO, we intentionally make content our audience is looking for. It is no longer enough to post a show or have many episodes, there has to be intention behind it.

Now, this increase in investment around podcast SEO, can be seen as both positive and not so great due to the increased competition. However, using SEO with your podcast works and we must start acknowledging it.

In this episode you’ll learn:

  • What podcast SEO is?
  • Why is it important as a podcaster to use podcast SEO?
  • How is the podcast community growing and why is it both good and not so good?
  • What are the things that impact your SEO?

Remember, don’t close yourself off to more opportunities, by not using SEO for your podcast.

BONUS: Here is the free SEO Podcast Scorecard to help you to see if your podcast show is doing well with integrating SEO.

Resources

If you are a new podcaster or thinking of starting a podcast, check out GGV Episode 35 - Things you should know before starting a podcast

Here are a few podcast episodes I mentioned to check out around getting visible in the podcast ecosystem.

GGV Episode 66 - Getting visible through podcast and community with Danielle Desir

GGV Episode 69 - Getting Visible in a crowded market with LaShayla Simpson

Also I talk about show notes within this episode, which are impactful. Check out this episode GGV Episode 73 - Podcast show notes that will increase your downloads

Need more SEO support for your podcast?

  • Check out SEO Assist, where you can ease your content creation worries, save time and increase your visibility. Written with SEO in mind, this tool will help you to successfully marry both your podcast and SEO together.
  • Want to know how visible your podcast really is, then check out Podseeker, the tool that allows you to see how many downloads your show is getting.
Mar 24, 2022

We can no longer run away from video content on social media platforms. From Tik Tok to Instagram Reels, everything now gives preference to short clips. Now, I know not everyone has the time, experience and desire to work with video. So, let’s talk about how to increase our use of the very strategy that social media platforms give preference to.

Did you know that better performing video content is about 60 seconds? Girl, think through some of your content that can be repurposed today.

There are seven video editing tools I use to repurpose content for social media. These tools are easy to use. inexpensive, and professional looking.

In this episode, you’ll learn:

  • Why is video content necessary in 2022?
  • How to repurpose content you already have?
  • What tools to consider for your business for repurposing content?
  • How can each tool fit your business needs?

Resources

Below are all the tools I speak about in this episode. Check them out!

 

Mar 19, 2022

Have you ever had someone address you by the wrong name? I have while receiving a podcast pitch and immediately, I lost my desire in reading the remainder of the email. Mistakes happen, but that’s not really a great first impression if you want to be a guest on my podcast show and in front of my audience.

If you’re not familiar with what a podcast pitch is, I am here to help. It is where you send an email to a fellow podcaster letting them know why they should consider you as a guest on their show! It’s an exciting and amazing experience to grow and build your network in the podcast world. Podcast pitches are important to increase your visibility, because being in front of another audience can increase traffic to your site and your business.

Okay, so we know podcast pitches are important, but what happens when your pitch is just not great. I have seen people throw themselves under the pitch bus, either on their own or by pitch companies they pay for. This is not the kind of visibility we need.

I’ve provided 10 common mistakes people make when sending a podcast pitch. I’ve had the unpleasant experience of them all, and we really need to talk about it, guys.

In this episode you’ll learn:

  • Reasons why your pitches are getting ignored.
  • What things to avoid when sending podcast pitches?
  • How to make your podcast pitches better?
  • How to make the person you are pitching see value in your proposal?

Remember, a pitch is not good until it is accepted. So if you see yourself in any of these examples, it’s time to make some changes.

Resources

  • I’m not the only person struggling with podcast pitch emails. Pat Flynn, is the host of the Smart, Passive, Income Podcast. SPI 548: Reading Bad Emails from People Asking to Be a Guest on This Podcast
  • If you would love some support with making better podcast pitches, check out SEO ASSIST at SeoAssist.com and use the code: POD to get a little gift. SEO assist is good for providing a flow to assist you in writing a pitch letter, manages a pitch follow up letter and provides a podcast directory where you can connect with people looking for guests.



Mar 8, 2022

Today’s episode is to provide accountability to my Girl Get Visible listeners, on how you view your metrics and KPI. In recent discussions, I’ve seen business owners, not willing to own up to,  whatever metrics they are measuring their business by.

For example, in SEO, metrics we may measure ourselves by are email subscribers, bounce rates, keyword rankings, and even page speed, to name a few. If you’ve been in a few SEO training sessions already, you may hear some lofty metric goals, but don’t scorn them. If you see a metric that’s relevant in your industry and immediately resort to lowering them, you are doing yourself a disservice. Nothing is unattainable and you have the power to succeed, beyond your wildest imagination. Now, it may not happen overnight, but make it a goal and continue to work on it.

Listen to this word of encouragement on why metrics should not be seen as a myth, but instead truth to the success of your business.

In this episode you’ll learn:

  • Why, quality metrics for your business are not a myth?
  • How to respond to metrics that seem unattainable when introduced?
  • What, we need to be realistic about as business owners?

I really hope you enjoy this episode, and don’t forget to share with me the goals you are trying to achieve in the comments.

Mar 1, 2022

In this episode, I am so happy to speak with Brittany Raji Alberty, founder of The Marketing Midwife, to discuss how she successfully stayed visible while managing life and business.

Brittany attended one of my courses on using SEO a few years back, and we recently reconnected on Club House. She is now an educator to other entrepreneurs on how to be successful through ecommerce, online visibility, and content strategy. In 2021, her top visibility strategies were using Club House, Content Marketing and Live streaming to help others articulate their expertise area, which led to generating over $200,000 in revenue.

Brittany pointed out that as a new mom and entrepreneur, its difficult to keep up with all the demands coming your way. She did a fantastic job of providing real and much needed insight, that a lot of other entrepreneurs or coaches, might shy away from. 

Struggling with e-commerce and online marketing, is not new. Additionally, struggling with experiences such as postpartum pregnancy, being a mompreneur and wife, and the pandemic, is not new.

In this episode you’ll learn:

  • How to start taking advantage of online marketing, regardless of how long your business has been around?
  • How search engine optimization (SEO) strategies are important for your business?
  • How our guest, Brittany, supports other entrepreneurs in their goal of visibility online?
  • What's it like being a new mom (mom-preneur), while managing a scalable business?

I truly enjoyed speaking with our guest Brittany, and I know this will resonate with at least one of my listeners. 

Resources

Contact Information

ABOUT BRITTANY

Brittany Raji Alberty is an entrepreneur, and educator who assists black women entrepreneurs to transition to online operations. 

She founded E-commerce brand in 2015 after 5 years traveling to trade shows, 4 retail partners and 100 of pop up shops her operations transitioned to completely ECom in the 2020 due to Covid-19.

Alberty had her highest revenue year and fell in love with online operations. Using SEO, content, emails marketing, and Facebook ads she literally woke up every morning with sales. By the end of 2021 she sold her intellectual property for the business and transitioned to coaching & consulting others to digital marketing & e-commerce operations.

Feb 22, 2022

Own your Niche, Love your niche, Date your niche” - Akilah

According to the Oxford Dictionary, a niche is “denoting products, services, or interests that appeal to a small, specialized section of the population”. Terms such as small and specialized, means that your niche should capitalize on a targeted audience. Have you ever thought about that?

In this episode, I talk about the importance of selecting a niche and then narrowing it.

One thing that business owners struggle with is communicating to their desired audience that their product or service can help them. How do I know, you may ask? Well, when I broadened my niche,  it was so much harder for me to find ways to communicate to my clients that I am here to help them with their SEO. I knew better, but at the moment, I focused on all the possibilities of SEO and with so many people asking for my services I thought, why not.

The biggest mistake I ever made was broadening my niche to try and help everyone. Just because it’s possible, does not mean it should be done.

In this episode, you’ll learn:

  • The reason  it’s important to have a niche for your business?
  • The importance of narrowing your niche
  • Lessons I took away from making a big mistake in my business.
  • Reasons why knowledge-based businesses should use SEO to support their niche.

Remember, don’t make the same mistakes I did. Narrow your niche, sis!

 

Feb 11, 2022

Every year I get asked the same question, is blogging dead?

The short answer is NO, the full answer is nothing ever dies it just evolves.

In this episode, I talk about the 2022 evolution of blogging, content marketing, and audience. Blogging isn’t just for good SEO

In 2022 Every course creator, membership site owner, podcaster needs to include blogging or an aggressive show notes strategy (for my podcasters) into their marketing strategy. In the episodes, I talk about the importance of blogging this year and how major coaches Stu McLaren, Rachael Rodgers, James Wedmore, Lisa Nichols, Amy Porterfield, Nicole Walter, Lamar Tyler, and many others are using blogging, podcasting, and long-form video content publishing machine

In the episode I share:

  • Why blogging isn’t dead
  • How we should be thinking differently about blogging in 2022
  • How Blogging can help grow your business and get more sales and clients in 2022
  • How 7 figure businesses and major corporations are using blogging to get their message and products out the
  • Why research and blogging is so important to the buying process
  • Creative ways you can start incorporating blogging into your businesses content strategy

    If you need help getting started with blogging for your business check out the replay from our last Magnetic Content Challenge Girl Get Visible (vipmembervault.com)

Jan 26, 2022

As we jump into 2022. It’s a good idea to look at what worked and what isn’t working in your business.

A lot of times when we do these reviews we focus on metrics, money, customers to measure how well we did but we rarely look at the marketing strategies, marketing tactics, and overall marketing habits that we need to make to grow scale and have a better year.

This year I’m calling all of my entrepreneurs to level up, if you’re a coach, course creator, membership site owner this episode is for you with LOVE.

In this episode, I talk about the bad marketing strategies we need to give up in 2022, I’m sure there are more than a few bad marketing tactics we can talk about but in this episode, I specifically focus on 4 that I think is stopping you from hitting your goals the most: hope marketing, guilt trip marketing, wake up marketing, and “I’m new to business” marketing. These are the ones that are dragging us down so much and are likely why you didn’t hit your goals last year.

One of the big messages you’ll get in this episode is being consistent and planning out promotions is key in 2022.

And you’ll also learn:

  • Why you need to stop operating like a new business
  • Why we need to take notes from big businesses and gurus instead of hating on their promotions
  • Marketing strategies you can replace these bad habits to market and promote better in 2022
  • How you can strategically use paid advertising like FB ads especially if you have a small budget.

Here are some of the resources for helping get new marketing strategies that I mentioned

Dec 14, 2021
In this episode, we talk a little about setting healthy boundaries in your small business. I know It's hard to set boundaries when you love your business, love helping your customers, and overall love what you do. Especially if you're a course creator, executive business coach, membership sites owner small business IT or Marketing consulting, or any of these business models where your goal is to help and serve others.
 
For us, boundary setting can be really difficult but setting healthy boundaries can also help with managing burnout and overall delivering better service to our clients and members.
 
A few episodes ago I talked about how SEO can help with overcoming Burnout and Overwhelm in your business and today I want to talk about how boundaries can help as well.
 
Boundaries are one of the most important things in a business especially in a small business where you can easily get burnt out overwhelmed because you’re often the one doing everything including answering messages, making content, doing the work, and serving clients it's easy to become overwhelmed and bogged down in your business.
 
I've recently had a few situations come up in my business that made me have to set some new boundaries and reevaluate some of the ones I had. I share some of those stories in this episode because I'm sure you’ll probably see and feel some of these stories happening in your own business. You may not even realize that you need to set some boundaries or your boundaries are being pushed.
 
This topic is important all year round but especially during this time of year. It gets it it’s hard when you love your client and you love your work. It’s easy to get lost and do it all the time, but there’s always gonna be a time when you don’t necessarily have it in you to do all the work, or maybe you are busy or just trying to enjoy some of the fruits of your labor and you’d like to maybe not have to work and not do so much work, and then you realize that because you didn’t set clear boundaries people are still calling you texting you sending you a friend request and a bunch other things online so.
 
In this episode you'll learn:
  • signs you need more or new boundaries in your busines
  • how boundaries help you with managing and overcoming burnout
  • some great executive business coaching tips on the types of boundaries to setting your business
  • how to communicate and enforce your boundaries effectively
  • most importantly how to stick to them so that you don’t fall into the overwhelmed and hating your business trap that happens when people don’t set the proper boundaries
 
enjoy the episode
Dec 14, 2021
In this episode, we talk a little about setting healthy boundaries in your small business. I know It's hard to set boundaries when you love your business, love helping your customers, and overall love what you do. Especially if you're a course creator, executive business coach, membership sites owner small business IT or Marketing consulting, or any of these business models where your goal is to help and serve others.
 
For us, boundary setting can be really difficult but setting healthy boundaries can also help with managing burnout and overall delivering better service to our clients and members.
 
A few episodes ago I talked about how SEO can help with overcoming Burnout and Overwhelm in your business and today I want to talk about how boundaries can help as well.
 
Boundaries are one of the most important things in a business especially in a small business where you can easily get burnt out overwhelmed because you’re often the one doing everything including answering messages, making content, doing the work, and serving clients it's easy to become overwhelmed and bogged down in your business.
 
I've recently had a few situations come up in my business that made me have to set some new boundaries and reevaluate some of the ones I had. I share some of those stories in this episode because I'm sure you’ll probably see and feel some of these stories happening in your own business. You may not even realize that you need to set some boundaries or your boundaries are being pushed.
 
This topic is important all year round but especially during this time of year. It gets it it’s hard when you love your client and you love your work. It’s easy to get lost and do it all the time, but there’s always gonna be a time when you don’t necessarily have it in you to do all the work, or maybe you are busy or just trying to enjoy some of the fruits of your labor and you’d like to maybe not have to work and not do so much work, and then you realize that because you didn’t set clear boundaries people are still calling you texting you sending you a friend request and a bunch other things online so.
 
In this episode you'll learn:
  • signs you need more or new boundaries in your busines
  • how boundaries help you with managing and overcoming burnout
  • some great executive business coaching tips on the types of boundaries to setting your business
  • how to communicate and enforce your boundaries effectively
  • most importantly how to stick to them so that you don’t fall into the overwhelmed and hating your business trap that happens when people don’t set the proper boundaries
 
enjoy the episode
Nov 25, 2021

In today's episode, Akilah Thompkins-Robinson goes in deep and talks about her journey creating a Software as a service (saas) company and why she thinks in the next few years more course creators, membership site owners, and entrepreneurs will want/need to think about how they can create tools to help their audience get more work done. 

Akilah answers questions about

Nov 19, 2021

Are you on the last-minute "what can I do for my business for the black Friday" mission? So am I let's talk about it? Entrepreneurs, online businesses owners, Biz Friends, It's not too late to jump in and create a black Friday deal. In this episode, I share some black Friday marketing ideas and strategies even if you haven't thought of what to do. I also talk about how to maximize your Black Friday marketing and what to expect this Black Friday 2021 season. And this goes for Black Friday, Small Business Saturday, Cyber Monday, and all of the other big sales weeks too If you want to be on the Black Friday list that we do and I talked about in the episode, you can submit your deals here https://girlgetvisible.com/blackfridaysubmission

Oct 28, 2021

A lot of business owners whether you are a service provider, course creator, or membership site owner we have a little coaching in us.

For years I resisted the coach title until I really started to learn what coaching is and how to use it to better serve my clients and members. In this episode, I invited my friend and one of my Coaches Kim McCarter on to talk about embracing coaching and using it in your existing business

I also started working with and joined Kim’s Self-Made Success system.  Kim is the coach to the coaches and really helps you to not just run a coaching business but really lean into your strengths and use them to help your clients get better results.

With that, I really wanted to bring Kim on to talk about all of the things around coaching, wealth, and how we use them to level up our businesses.

In this episode, Kim talks about:

  • how to show up uniquely as yourself in you business
  • How coaching and learning to coach can help service providers
  • How current coaches can further level up
  • How to identify what kind of coach you are (make sure you take the Quiz)
  • The mindset shift do you need to make in your business to get results
  • Why we need to normalize the conversations about wealth and wealth-building

You are definitely not going to want to miss Kim and my conversation on black wealth in America at the end (it’s like a bonus to the bonus episode).

 And check out Kim’s quiz https://www.kimmccarter.com/what-type-of-coach-are-you

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