Standing out in a crowded market is one of the biggest challenges and fears of our businesses. Well, there is a bigger market than the bridal industry.
This episode's guest LaShayla Simpson of ellesdreamevents.com/lets-party tells her journey with finding her audience and attracting them with dope content that is unique to her business and her tribe.
Have you struggled with choosing between running Facebook Ads or focusing on SEO to get customers and clients to your business? We always hear from the gurus and the experts about what we should do, but in this episode, I talk to La'Shonda DeBrew, a business owner, just like you about her decision between the 2 and how here choice has helped grow her business, podcast, and made content creation so easy that she can focus on other things. Bonus we also talk about the cost and cost savings between the 2.
Also, added bonus since La'Shonda is a virtual CFO (aka the money lady) she also talks about the cost and cost savings of choosing between the 2.
In my last 2 emails, I talked about the Visibility season and how we need to get our sites ready to be found and get traffic when these seasons happen and people are looking for all the help they can get.
In preparation for our next Girl Get Visible Workshop (https://girlgetvisible.com/workshop) I interviewed Mischelle Oneal of https://masteringyourmonday.com/ about her SEO journey and how she's been using it to win with content creation, pitching, and even creating her products on MemberVault.
SEO is the long game and even better it’s the game that you can keep winning without doing a lot of extra work each time. the work you put in today will show up season after season because the content doesn’t go away.
In today’s episode, I am super excited to welcome Danielle Desir, as she provides some gems to the Girl Get Visible listeners. Danielle is an author, podcaster, and the founder of The Thought Card. She also is the founder of the Women of Color (WOC) Podcasters, which is a first of its kind community.
As entrepreneurs and business owners, we can be juggling finances, enjoying our personal life, building, maintaining, and retaining our business community, while trying to increase our visibility. Danielle talks about her honest experience in handling each of these while starting a podcast and authoring her very own books.
As Danielle, prepares for her third book and her third book tour, she reveals the secrets to getting people more invested in what you have to offer, while still enjoying what you do!
In this episode you will learn:
Let's get visible!
Resources from the episode:
Get to know more about Danielle Desir:
Danielle Desir is an author, podcaster and founder of The Thought Card, an affordable travel and personal finance blog and podcast empowering financially savvy travelers to make informed financial decisions - travel more, pay off debt and build wealth. Danielle paid off $63,000 of student loan debt in 4 years and purchased her first home at the age of 27. She has traveled to 27 countries and 4 continents, and strongly believes in not letting your financial responsibilities hold you back from pursuing your dreams. She is also the founder of WOC (Women of Color) Podcasters, the first community of its kind dedicated to supporting and amplifying the voices of women of color podcasters.
Please check out her sites:
Website - https://thoughtcard.com/
Podcast - https://podcast.thoughtcard.com/
Facebook - https://www.facebook.com/thethoughtcard/
Instagram - https://www.instagram.com/thethoughtcard/
WOC Podcasters - https://wocpodcasters.co/
Many things have taken place in 2020 already we've had near war, global pandemic, more killing of African Americans like George Floyd, Breonna Taylor, and now a full-on Fight against Racial injustice movement.
As content creators and business owners, this constant change and upheaval present a very hard question "what do I say". It also heightens the need for racial awareness and sensitivity in our communication.
We can't ignore and continue with business as usual and we can't go all-in forget our purpose in this world so what do we do?
In this episode, I take a step at giving you some guidance around creating content, posting on social, and just overall messaging during these times.
I break into 5 parts:
I've also joined the Podcasters for Justice Campaign and share important resources on how you can help and support the fight again racial injustice.