Conversations that use technical terms that typical business owners do not understand, are common. A prime example of this is the idea of ranking factors. Think to yourself as you are listening to this episode and ask, Do I know what a ranking factor is or why it matters. Business owners and entrepreneurs may not be familiar with ranking factors, because it is not always spoken about.
When using SEO as a strategy, having customers come to your site is important, but you are just beginning. If you are not meeting your business goals, such as increased sales or memberships, it could be because there are other factors you need to pay attention to.
Think of ranking factors as a search engine scorecard. You are constantly being graded based on your site's interaction with your customers. Depending on the ranking factor, the higher or lower it is, the more successful your site and content will be in your business goals. Google measures your site, by looking at factors, such as, your site’s relevance and popularity, your site’s speed and even how quickly someone clicks that exit button. In today’s episode, I talk about major ranking factors, why we should care about them and how to get factors into the right ranking.
Then you’ve come to the right episode. Let’s get your site ranking!
Resources
Check out some of the resources I mentioned, that will help not only your SEO but your ranking factors.
Join the Community
Head over to our free community, on Facebook and let us know what you thought about this episode: SEO Growth Mob Facebook.
Ya’ll, my bushes are gone and I am so upset! The absolute audacity.
So, my husband and I decided to focus on our home’s landscaping this year, guess who was really proud of our new budding bushes and growing vine! I was….. This was going to be our home makeover and I could not wait to see what it was going to look like next year. But then, everything took a turn when I went out to check on my bushes and only one was left, with three small leaves.
As I was going through a world of emotions, in true Akilah fashion, I remembered that this feeling I was having was familiar. As a business owner, we have all experienced the feeling of our expertise, product, or service being looked over by others. The feeling where you’ve worked so hard to get your business where it is today, and still no interviews, limited sales, and not enough traffic to your site. Just like my bushes that were not “seen” and mistakenly “removed”, entrepreneurs can sometimes be overlooked by others!
As an SEO expert and coach, majority of my business is built on the foundation of VISIBILITY for myself, my clients and my community. *cues theme music* In this episode, I talk about how to grow visibly to your customers, search engines and others. You know how much time, effort and sacrifices you’ve made within your business, but that does not mean other people are seeing that through their own lens. It’s not about what’s visible to you, it’s about what’s visible to others. So I have a few questions for you:
This episode will give you some laughs, tips, and motivation to get your head back into the game. In all honesty, after going through my world of emotions, I came to the conclusion that my bushes were just not visible enough --- let’s figure out if that’s the same with your business too.
Listen to the story now and head over to our free community, on Facebook, to join the conversation: SEO Growth Mob Facebook
Resources
MY SEO WRITER
Looking for an easier way to create content that attracts clients and boost sales, then check out the MY SEO WRITER TOOL. A demo is readily available for you to check out here: Myseowriter.com/demo