“Own your Niche, Love your niche, Date your niche” - Akilah

According to the Oxford Dictionary, a niche is “denoting products, services, or interests that appeal to a small, specialized section of the population”. Terms such as small and specialized, means that your niche should capitalize on a targeted audience. Have you ever thought about that?

In this episode, I talk about the importance of selecting a niche and then narrowing it.

One thing that business owners struggle with is communicating to their desired audience that their product or service can help them. How do I know, you may ask? Well, when I broadened my niche,  it was so much harder for me to find ways to communicate to my clients that I am here to help them with their SEO. I knew better, but at the moment, I focused on all the possibilities of SEO and with so many people asking for my services I thought, why not.

The biggest mistake I ever made was broadening my niche to try and help everyone. Just because it’s possible, does not mean it should be done.

In this episode, you’ll learn:

• The reason  it’s important to have a niche for your business?
• The importance of narrowing your niche
• Lessons I took away from making a big mistake in my business.
• Reasons why knowledge-based businesses should use SEO to support their niche.

Remember, don’t make the same mistakes I did. Narrow your niche, sis!

Every year I get asked the same question, is blogging dead?

The short answer is NO, the full answer is nothing ever dies it just evolves.

In this episode, I talk about the 2022 evolution of blogging, content marketing, and audience. Blogging isn’t just for good SEO

In 2022 Every course creator, membership site owner, podcaster needs to include blogging or an aggressive show notes strategy (for my podcasters) into their marketing strategy. In the episodes, I talk about the importance of blogging this year and how major coaches Stu McLaren, Rachael Rodgers, James Wedmore, Lisa Nichols, Amy Porterfield, Nicole Walter, Lamar Tyler, and many others are using blogging, podcasting, and long-form video content publishing machine

In the episode I share:

• Why blogging isn’t dead
• How we should be thinking differently about blogging in 2022
• How Blogging can help grow your business and get more sales and clients in 2022
• How 7 figure businesses and major corporations are using blogging to get their message and products out the
• Why research and blogging is so important to the buying process
• Creative ways you can start incorporating blogging into your businesses content strategy
  
  If you need help getting started with blogging for your business check out the replay from our last Magnetic Content Challenge Girl Get Visible (vipmembervault.com)