Did you know that podcasting is one of three sustainable places to make your content?
Podcast SEO is extremely important and has gained an immense increase in attraction online and within the business community. Even major companies are expanding their products to host and invest into the podcast community. I’ve been within the podcast space for years, and it still shocks me when I find out SEO is not being used. People are really struggling, because although SEO is pretty old and podcasting is old, no one is marrying the two. The best way for podcasters to grow and be seen is by using SEO, because with SEO, we intentionally make content our audience is looking for. It is no longer enough to post a show or have many episodes, there has to be intention behind it.
Now, this increase in investment around podcast SEO, can be seen as both positive and not so great due to the increased competition. However, using SEO with your podcast works and we must start acknowledging it.
In this episode you’ll learn:
Remember, don’t close yourself off to more opportunities, by not using SEO for your podcast.
BONUS: Here is the free SEO Podcast Scorecard to help you to see if your podcast show is doing well with integrating SEO.
Resources
If you are a new podcaster or thinking of starting a podcast, check out GGV Episode 35 - Things you should know before starting a podcast
Here are a few podcast episodes I mentioned to check out around getting visible in the podcast ecosystem.
GGV Episode 66 - Getting visible through podcast and community with Danielle Desir
GGV Episode 69 - Getting Visible in a crowded market with LaShayla Simpson
Also I talk about show notes within this episode, which are impactful. Check out this episode GGV Episode 73 - Podcast show notes that will increase your downloads
Need more SEO support for your podcast?
We can no longer run away from video content on social media platforms. From Tik Tok to Instagram Reels, everything now gives preference to short clips. Now, I know not everyone has the time, experience and desire to work with video. So, let’s talk about how to increase our use of the very strategy that social media platforms give preference to.
Did you know that better performing video content is about 60 seconds? Girl, think through some of your content that can be repurposed today.
There are seven video editing tools I use to repurpose content for social media. These tools are easy to use. inexpensive, and professional looking.
In this episode, you’ll learn:
Resources
Below are all the tools I speak about in this episode. Check them out!
Have you ever had someone address you by the wrong name? I have while receiving a podcast pitch and immediately, I lost my desire in reading the remainder of the email. Mistakes happen, but that’s not really a great first impression if you want to be a guest on my podcast show and in front of my audience.
If you’re not familiar with what a podcast pitch is, I am here to help. It is where you send an email to a fellow podcaster letting them know why they should consider you as a guest on their show! It’s an exciting and amazing experience to grow and build your network in the podcast world. Podcast pitches are important to increase your visibility, because being in front of another audience can increase traffic to your site and your business.
Okay, so we know podcast pitches are important, but what happens when your pitch is just not great. I have seen people throw themselves under the pitch bus, either on their own or by pitch companies they pay for. This is not the kind of visibility we need.
I’ve provided 10 common mistakes people make when sending a podcast pitch. I’ve had the unpleasant experience of them all, and we really need to talk about it, guys.
In this episode you’ll learn:
Remember, a pitch is not good until it is accepted. So if you see yourself in any of these examples, it’s time to make some changes.
Resources
Today’s episode is to provide accountability to my Girl Get Visible listeners, on how you view your metrics and KPI. In recent discussions, I’ve seen business owners, not willing to own up to, whatever metrics they are measuring their business by.
For example, in SEO, metrics we may measure ourselves by are email subscribers, bounce rates, keyword rankings, and even page speed, to name a few. If you’ve been in a few SEO training sessions already, you may hear some lofty metric goals, but don’t scorn them. If you see a metric that’s relevant in your industry and immediately resort to lowering them, you are doing yourself a disservice. Nothing is unattainable and you have the power to succeed, beyond your wildest imagination. Now, it may not happen overnight, but make it a goal and continue to work on it.
Listen to this word of encouragement on why metrics should not be seen as a myth, but instead truth to the success of your business.
In this episode you’ll learn:
I really hope you enjoy this episode, and don’t forget to share with me the goals you are trying to achieve in the comments.
In this episode, I am so happy to speak with Brittany Raji Alberty, founder of The Marketing Midwife, to discuss how she successfully stayed visible while managing life and business.
Brittany attended one of my courses on using SEO a few years back, and we recently reconnected on Club House. She is now an educator to other entrepreneurs on how to be successful through ecommerce, online visibility, and content strategy. In 2021, her top visibility strategies were using Club House, Content Marketing and Live streaming to help others articulate their expertise area, which led to generating over $200,000 in revenue.
Brittany pointed out that as a new mom and entrepreneur, its difficult to keep up with all the demands coming your way. She did a fantastic job of providing real and much needed insight, that a lot of other entrepreneurs or coaches, might shy away from.
Struggling with e-commerce and online marketing, is not new. Additionally, struggling with experiences such as postpartum pregnancy, being a mompreneur and wife, and the pandemic, is not new.
In this episode you’ll learn:
I truly enjoyed speaking with our guest Brittany, and I know this will resonate with at least one of my listeners.
Resources
Contact Information
ABOUT BRITTANY
Brittany Raji Alberty is an entrepreneur, and educator who assists black women entrepreneurs to transition to online operations.
She founded E-commerce brand in 2015 after 5 years traveling to trade shows, 4 retail partners and 100 of pop up shops her operations transitioned to completely ECom in the 2020 due to Covid-19.
Alberty had her highest revenue year and fell in love with online operations. Using SEO, content, emails marketing, and Facebook ads she literally woke up every morning with sales. By the end of 2021 she sold her intellectual property for the business and transitioned to coaching & consulting others to digital marketing & e-commerce operations.
“Own your Niche, Love your niche, Date your niche” - Akilah
According to the Oxford Dictionary, a niche is “denoting products, services, or interests that appeal to a small, specialized section of the population”. Terms such as small and specialized, means that your niche should capitalize on a targeted audience. Have you ever thought about that?
In this episode, I talk about the importance of selecting a niche and then narrowing it.
One thing that business owners struggle with is communicating to their desired audience that their product or service can help them. How do I know, you may ask? Well, when I broadened my niche, it was so much harder for me to find ways to communicate to my clients that I am here to help them with their SEO. I knew better, but at the moment, I focused on all the possibilities of SEO and with so many people asking for my services I thought, why not.
The biggest mistake I ever made was broadening my niche to try and help everyone. Just because it’s possible, does not mean it should be done.
In this episode, you’ll learn:
Remember, don’t make the same mistakes I did. Narrow your niche, sis!
Every year I get asked the same question, is blogging dead?
The short answer is NO, the full answer is nothing ever dies it just evolves.
In this episode, I talk about the 2022 evolution of blogging, content marketing, and audience. Blogging isn’t just for good SEO
In 2022 Every course creator, membership site owner, podcaster needs to include blogging or an aggressive show notes strategy (for my podcasters) into their marketing strategy. In the episodes, I talk about the importance of blogging this year and how major coaches Stu McLaren, Rachael Rodgers, James Wedmore, Lisa Nichols, Amy Porterfield, Nicole Walter, Lamar Tyler, and many others are using blogging, podcasting, and long-form video content publishing machine
In the episode I share:
As we jump into 2022. It’s a good idea to look at what worked and what isn’t working in your business.
A lot of times when we do these reviews we focus on metrics, money, customers to measure how well we did but we rarely look at the marketing strategies, marketing tactics, and overall marketing habits that we need to make to grow scale and have a better year.
This year I’m calling all of my entrepreneurs to level up, if you’re a coach, course creator, membership site owner this episode is for you with LOVE.
In this episode, I talk about the bad marketing strategies we need to give up in 2022, I’m sure there are more than a few bad marketing tactics we can talk about but in this episode, I specifically focus on 4 that I think is stopping you from hitting your goals the most: hope marketing, guilt trip marketing, wake up marketing, and “I’m new to business” marketing. These are the ones that are dragging us down so much and are likely why you didn’t hit your goals last year.
One of the big messages you’ll get in this episode is being consistent and planning out promotions is key in 2022.
And you’ll also learn:
Here are some of the resources for helping get new marketing strategies that I mentioned
In today's episode, Akilah Thompkins-Robinson goes in deep and talks about her journey creating a Software as a service (saas) company and why she thinks in the next few years more course creators, membership site owners, and entrepreneurs will want/need to think about how they can create tools to help their audience get more work done.
Akilah answers questions about
Are you on the last-minute "what can I do for my business for the black Friday" mission? So am I let's talk about it? Entrepreneurs, online businesses owners, Biz Friends, It's not too late to jump in and create a black Friday deal. In this episode, I share some black Friday marketing ideas and strategies even if you haven't thought of what to do. I also talk about how to maximize your Black Friday marketing and what to expect this Black Friday 2021 season. And this goes for Black Friday, Small Business Saturday, Cyber Monday, and all of the other big sales weeks too If you want to be on the Black Friday list that we do and I talked about in the episode, you can submit your deals here https://girlgetvisible.com/blackfridaysubmission
A lot of business owners whether you are a service provider, course creator, or membership site owner we have a little coaching in us.
For years I resisted the coach title until I really started to learn what coaching is and how to use it to better serve my clients and members. In this episode, I invited my friend and one of my Coaches Kim McCarter on to talk about embracing coaching and using it in your existing business
I also started working with and joined Kim’s Self-Made Success system. Kim is the coach to the coaches and really helps you to not just run a coaching business but really lean into your strengths and use them to help your clients get better results.
With that, I really wanted to bring Kim on to talk about all of the things around coaching, wealth, and how we use them to level up our businesses.
In this episode, Kim talks about:
You are definitely not going to want to miss Kim and my conversation on black wealth in America at the end (it’s like a bonus to the bonus episode).
And check out Kim’s quiz https://www.kimmccarter.com/what-type-of-coach-are-you
If you've ever heard me speak about SEO then you've probably heard a little or a lot about how I hate WIX for SEO and I recommend people as soon as possible get over to WordPress, Shopify or Squarespace.
Naturally the next question I get from most entrepreneurs, course creators, and membership owners after I talk about making this move is how do I move my site, and will moving my site kill my SERP ranking and Search Engine Optimization efforts.
So I figured I would be a good SEO coach if I didn't have one episode on making this move and how to do without hurting your SEO or at least hurting it as little as possible.
And this just isn't for people going from Wix to Wordpress, but I give you tips for all platforms including info to help
MicroBlogging is creating small snippets of content and posting or publishing on a platform outside of your website. A lot of entrepreneurs have been microblogging for years on social and we don’t even recognize it.
If you’ve ever made a long Instagram or Facebook caption, done a series of Tik Tok ideas or reels, or even done one of those 5-10-part Twitter series; then you have been microblogging and didn’t even know it. Most coaches, course creators, and membership site owners don’t realize that the Social media content creation they are doing can be used for so much more.
This question actually came up a few months ago when I was interviewed by Racheal Miller on her Moolah Marketing page, and comes up a lot when I'm doing SEO coaching. So I decided to talk about it here.
In this episode of the Girl Get Visible Podcast, I talk to you about:
Check out today's episode for a bunch of great info on making the most of your social microblog content.
And then join us for our next 5 Ways to Start SEO without a Huge team webinar. Where I’ll share 5 ways you can work Smarted not harder as SEO and use it to grow your business. https://girlgetvisible.com/5ways
Conversations that use technical terms that typical business owners do not understand, are common. A prime example of this is the idea of ranking factors. Think to yourself as you are listening to this episode and ask, Do I know what a ranking factor is or why it matters. Business owners and entrepreneurs may not be familiar with ranking factors, because it is not always spoken about.
When using SEO as a strategy, having customers come to your site is important, but you are just beginning. If you are not meeting your business goals, such as increased sales or memberships, it could be because there are other factors you need to pay attention to.
Think of ranking factors as a search engine scorecard. You are constantly being graded based on your site's interaction with your customers. Depending on the ranking factor, the higher or lower it is, the more successful your site and content will be in your business goals. Google measures your site, by looking at factors, such as, your site’s relevance and popularity, your site’s speed and even how quickly someone clicks that exit button. In today’s episode, I talk about major ranking factors, why we should care about them and how to get factors into the right ranking.
Then you’ve come to the right episode. Let’s get your site ranking!
Resources
Check out some of the resources I mentioned, that will help not only your SEO but your ranking factors.
Join the Community
Head over to our free community, on Facebook and let us know what you thought about this episode: SEO Growth Mob Facebook.
Ya’ll, my bushes are gone and I am so upset! The absolute audacity.
So, my husband and I decided to focus on our home’s landscaping this year, guess who was really proud of our new budding bushes and growing vine! I was….. This was going to be our home makeover and I could not wait to see what it was going to look like next year. But then, everything took a turn when I went out to check on my bushes and only one was left, with three small leaves.
As I was going through a world of emotions, in true Akilah fashion, I remembered that this feeling I was having was familiar. As a business owner, we have all experienced the feeling of our expertise, product, or service being looked over by others. The feeling where you’ve worked so hard to get your business where it is today, and still no interviews, limited sales, and not enough traffic to your site. Just like my bushes that were not “seen” and mistakenly “removed”, entrepreneurs can sometimes be overlooked by others!
As an SEO expert and coach, majority of my business is built on the foundation of VISIBILITY for myself, my clients and my community. *cues theme music* In this episode, I talk about how to grow visibly to your customers, search engines and others. You know how much time, effort and sacrifices you’ve made within your business, but that does not mean other people are seeing that through their own lens. It’s not about what’s visible to you, it’s about what’s visible to others. So I have a few questions for you:
This episode will give you some laughs, tips, and motivation to get your head back into the game. In all honesty, after going through my world of emotions, I came to the conclusion that my bushes were just not visible enough --- let’s figure out if that’s the same with your business too.
Listen to the story now and head over to our free community, on Facebook, to join the conversation: SEO Growth Mob Facebook
Resources
MY SEO WRITER
Looking for an easier way to create content that attracts clients and boost sales, then check out the MY SEO WRITER TOOL. A demo is readily available for you to check out here: Myseowriter.com/demo
Grab your sunscreen, we are going to the beach!
It is finally summer, my favorite season of the year. The weather is nicer, my son is out of school, there are more events happening and oh yes… vacations! Although it is definitely a busier time of the year for relaxation and fun, entrepreneurs and business owners tend to struggle with actually being present for this time. We tend to focus so much on our business, our clients, and our content, that we forget about someone very important, ourselves. Let’s not do this in summer 2021 and in future summers to come! In this episode, I am talking about some tips and tricks that I use to make sure I am having fun with my family and friends, while still managing my business.
This summer, I am encouraging you to give yourself some grace, and know that not everything is going to happen in the summer and that is OKAY! Know that there are now programs, shortcut tools and unique ways to create and promote your content, without actually sitting on your computer.
Then this is the episode for you! Combining SEO strategies with these tips has made my summer and life so much easier and I had to share it with you. Let’s keep your business on track this summer, and still have some fun.
Also, as promised, here are some of the resources and tools I mentioned throughout the show. Click the links and check them out today. You will not be disappointed!
MYSEOWRITER TOOL - make content writing easy
VOXER - the real-time voice communication tool
PENMAN - voice dictation app, speech to text
HELLO AUDIO - helps turn your content into private audio feeds
Let me know which of these tips or tools you use this summer in my free group, SEO GROWTH MOB. This group is where you’ll learn how to get traffic using your voice & SEO, as well as get some good content marketing that attracts google and customers.
Many coaches, course creators, and entrepreneurs need help with creating a membership site and recurring revenue business. Recurring revenue model is important because having a membership builds a sustainable business that allows you to make revenue and serve with less stress.
In today’s episode, I talk with guest Stu McLaren about how to build recurring revenue businesses with membership and subscription businesses.
Memberships is a widely used sustainable business model and practice, but keeping members and not getting overwhelmed creating content every month is always a challenge for membership site owners.
I've been a membership owner for almost 4 years now. I started with my retailers’ membership and shifted to my current SEO membership.
Many people hear about building membership and think all they need to do is throw their content on a membership site on WordPress or membership site on Squarespace and they will magically make money every month.
I learned from our guest today Stu McLaren that a membership site needs strategy and to build a community to continue to grow and thrive.
We talk with Stu McLaren the Owner of Tribe and Master of Memberships at Tribe. Stu McLaren has been running and working with memberships sites for a few decades, starting as one of the founders of membership plugin Wish List members, working with Michael Hyatt on platform University, and now he is the force behind 1000s of memberships working with membership owners in his Tribe program since 2016.
We had a great time talking about recurring revenue model and how it will build a sustainable business that allows you to make revenue and serve with less stress
Here's what you'll learn in this episode:
Resource shared in this episode:
Every entrepreneur has a story behind their business. Take a moment to think about your unique story and walk through the journey that has led you to where you are today. The virtual space can feel overwhelming, with every business owner trying to market themselves the best. Here at Girl Get Visible, we always want to stand out from the ‘sea of sameness’ and be visible to our ideal clients.
When trying to grow your business, it’s important to build a strong foundation and gain positive growth. We figure out what we love to do and what clients are contacting us for, our ‘zone of genius’.
Introducing our Guest Speaker, Tasha Booth
Founder and CEO of The Launch Guild Agency, Tasha Booth is passionate about helping service providers, such as Online Business Managers and Virtual Assistants, start and grow their own successful businesses. As a past Virtual Assistant, Tasha has real life experiences to use in coaching and services that resonates with entrepreneurs.
Entrepreneurs face new obstacles constantly. For example, an entrepreneur may struggle with getting found by their ideal client. Or maybe you are struggling with balancing all of your workload alone? Having a steady foundation and compassion for what you do, can help with growing a business.
How to grow your business?
Tasha talks about creating a virtual support business with a strong foundation, agency growth and what working in your ‘zone of genius’ means. For example, Tasha hosted coffee chats and invested in paid programs to add value and business growth.
Resources
Tasha has amazing services/resources that can support you in your business. Check them out below:
For a free opt-in from Tasha Booth, please email hello@thelaunchguild.com
If you are looking to receive services and system support for your business, you can check out Tasha Booth’s services by heading to: https://thelaunchguild.com/
If you are a Online Business Manager or Virtual Assistant looking to kick it up a notch: tashabooth.com
Also here are additional ways to reach out:
FB: https://www.facebook.com/thetashabooth
IG: https://www.instagram.com/thetashabooth/
About Tasha
Tasha Booth actually began her journey in the online business space four years ago as a VA when she decided she was tired of living an ‘ordinary’ life on someone else’s terms. Now, as the Founder and CEO of the Launch Guild agency, business coach to virtual support professionals, and host of the ‘How She Did That’ podcast, Tasha is passionate about helping service providers start and grow successful businesses so they can make the life of their dreams a reality.
Many entrepreneurs, course creators, coaches need help with managing their money as an entrepreneur and their small business finances. Learning how to manage money as an entrepreneur is important because managing money will help you save more and take home more money from your business.
In today’s episode, we talk with Belinda Rosenblum, CPA and Money Strategist at Own Your Money Belinda Rosenblum has spent years working in finance and in the last 4-5 years has created programs to help entrepreneurs better understand and manage their finance.
We had a great time talking about how to manage money as an entrepreneur and how managing money will help you save more and take home more money from your business
Resource shared in this episode:
Download the freebie 5 EASY WAYS TO MAKE MORE BANK IN YOUR ONLINE BUSINESS: Stop Leaving Money On the Table And Create Predictable Income (So You Feel Secure Paying Yourself Every Month!) –
Here are some of the videos we discussed.
When you hear about SEO, the ending tagline is always just, it attracts more traffic to your site. But I am here to tell you that SEO is much more than that. In this episode, I talk about how SEO attracts the right traffic to your site, grows your brand, and makes residual income.
When you have good SEO, it prepares people to buy from you. It helps people along their buying journey when they are checking out your products, so it’s important we focus on doing this process right. I am always looking for a way to increase my clientele and sales, without having to become a salesperson, and I am sure there are other entrepreneurs who feel this same exact way.
After years of studying, using, and teaching SEO, I have found 5 reasons why having good SEO is essential to your business. I am sharing them within this episode so that you can win too.
If you’ve answered yes to any of the above questions, this episode is just for you.
Want to learn more on how to keep building on your SEO the right way. Please see some great options to check out below:
Enjoy the episode!
I am here to provide you the secret sauce of SEO, this number one backlink strategy for 2021.....
Everyone has been on social media, creating new businesses and just getting out there! Because of this, we now need to strategize to not get caught in the “sea of sameness”.
Being visible using SEO is more than just getting your business posted everywhere, being on clubhouse or having a lot of followers! In this episode, I talk about a backlink strategy that I know is going to be successful in 2021. As opportunities are starting to expand, link building is starting to get more difficult.
You are probably wondering, why are backlinks so important to SEO?
Great question, in this episode I break this down for you.
Then you are at the right place and on your way to being a trusted and popular brand in the eyes of search engines!
Interested in joining our March Magnetic Content Challenge?
Register today at www.girlgetvisible.com/challenge
Hey Guys,
I am back again with another LIVE podcast episode, this time using Instagram LIVE!
If you have been an avid Girl Get Visible listener, you will know that I am passionate about the overall wellbeing of entrepreneurs. I have so many amazing past episodes where I’ve spoken or have had guest experts speak about taking care of ourselves as a business owner because quite frankly ---- it can be A LOT! I’ll add some links to those episodes, for you to check out.
In today’s episode, I am talking about 6 habits that can block you from creating good SEO content and driving traffic to your site. As business owners, we can sometimes struggle with getting ourselves out there and really showing our clients that we are the experts in our space. We struggle with believing that no matter what we do, we won’t get to the level we need to be.
I am here today to tell you, that you are blocking yourself.
If so, I am speaking to you in this episode. You need to stop and listen now.
Don’t forget to check out some goodies below, that was mentioned in the episode to support you in your SEO Journey!
MY SEO WRITER: myseowriter.com/demo
FB Group: https://www.facebook.com/groups/SEOGoodyMob
Past podcast episodes to check out:
Episode 41: https://girlgetvisible.com/stop-sitting-at-tyler-perrys-table-and-make-your-own/
Episode 56: https://girlgetvisible.com/episode-56-the-other-syndrome/
Episode 58: https://girlgetvisible.com/how-seo-can-help-against-business-burnout/
Episode 63: https://girlgetvisible.com/breaking-through-the-myths-of-mental-health/
Are you on Clubhouse or do you know what Clubhouse is?
Clubhouse is an invitation-only, audio-chat social networking platform that has taken over the internet!
I have been engaging on clubhouse for quite some time and have had the amazing opportunity of hosting rooms, being a moderator and cultivating relationships with clients and other entrepreneurs. For this episode, I wanted to give you LIVE access into my very own Clubhouse room….. and the category is: Can your business thrive on this platform?
Being that Clubhouse is such a buzz, I have seen some really great reviews and success stories, but I would be remiss to not share that the experience of success is not shared by everyone. Some business owners are really struggling to see the value of using this platform. In this episode you will hear some real feedback from business owners that use or have tried to use Clubhouse as a strategy to support their business objectives and goals.
Being that this was not a typical podcast, but a LIVE streaming of a Clubhouse room, I was successfully able to have 4 moderators and 16 guests share their experiences. Each moderator and guest provided an introduction of themselves and their business. We had quite a mixture, from product based businesses to service based businesses. Thank you to everyone who generously provided amazing tips, strategies and experiences.
If you’ve answered yes to any of these questions, listen to this episode! We are here to provide you some serious tea. So, do I think Clubhouse can help all businesses thrive --- my short answer is YES, and this podcast episode explains why.
Make sure to show some support and love to all the businesses that were introduced in this episode!!