In this episode we talk with Dorothy Gray about how she used blogging and live streaming to connect with her customers and share her boutiques purpose. In this day and age the open market has many different way reach your audience. But still many struggle reaching their target market difficult would be a bit of an understatement. Your audience could be in multiple places with different styles and taste. When you look at it in that way it can be a daunting and demoralizing task. However, what your may miss is that what your audience likes and what your audience appreciates besides your product is you. You have the power to connect and reach your customer on a completely different level. A great tool for that is creating a blog or live stream that connects you to your audience in a deeper way. A blog post or live stream event gives you another way for you to reach out to your current audience and even to new audiences. Our guest today, Dorothy Gray, is the owner of Modern Day Confidence, which is a boutique dedicated to plus sized women, has decided to create both a blog and a live stream. She has been featured on #MelaninBlogger and #IemBodym. Today she will discuss the process of starting a blog or live stream. She gives us some tips about what she did and what you can do to come up with topics for your blog. We dive into why a blog or live stream is beneficial to your brand monetarily. Dorothy also shares with us how her mindset has changed from starting her company to what it is currently, what her growth has taught her and what it can teach you. This episode is chalked full of personal insights about how to get you into #ThatBlogLife.
What You’ll Learn:
Dorothy’s Quote "Confidence starts from within yet gradually is shown through the our outter beauty. Confidence is Beauty!" How to find Dorothy
Books to check out:
Dorothy Gray’s Bio Dorothy Gray empowers women to become more confident in the skin their in. Growing from nothing Dorothy understands that low self-esteem can take over a woman's mind and a state such as this women aren't aware that once they fully in tuned with whom they are conquering fears will become a necessary. Dorothy supports women through this process by providing inspiration through style and beauty so that women can also embrace their confidence with pride. Dorothy is the owner of Modern Day Confidence/Boutique, a online blogging boutique. A brand that caters to plus size women who are ready to take the next step outside of their comfort zone. As well as Style Consulting to assist women by pushing them beyond their limitations of the mind.
In this episode I talk to Dave Conrey of Fresh Rags.com about ways to sell your products. Dave has written a great eBook, "Maker's Dozen: 12 Alternatives for Selling Handmade Goods Online" . In this interview we discuss some of the top online selling sites, selling through social media, and how to make your products stand out. This episode has a lot of great information for all but will really appeal to creative entrepreneurs, makers, Etsy shop owners, designers, and other handmade professionals who are looking for ways to make more out of their craft.
In today’s episode we talk to Raven Robinson about Taking Actions with your online boutique and moving away from research overwhelm. Often when we start a new business we spend a lot researching, looking, and trying to decide what to do and little time just doing it. In this show Raven helps up to move pass the research and start building on your business.
Many people are told drop shipping can be a great option to start your online boutique retail business, but they don't give all of the details, this to look out floor, or what kind of online stores does drop shipping make sense for. In this episode I discuss the God, Bad, and Ugly of using a drop shipper to get your wholesale products for your business.
I get real about the pros and cons and give you real life examples of where it works really well and when it does not.
In this episode I talk with branding expert Kimra Luna about the importance of giving value to your community and Facebook group, and how building a solid community can boost your brand. Kimra talks a lot about what she has done to grow her business to 6 figure earnings in less than 1 year. And what attracts her to brand and how online stores, boutiques, and product based sites can add value for their customers.
This episode we explore some key lessons learned from this season of Celebrity Apprentice. The lessons include about marketing, online presence, and viral video really got me to think about the way I see many online stores run their marketing and how it could be so much better.
Today we talk to Ambitious Diva Marketing guru Jasmine Powers, about how blogging can help you online boutique, build a loyal customer following, and increase sales. Jasmine and I have a great time sharing our experiences with blogging and how it it has helped to propel our business and keep our brands on the minds of clients and customers with our blogs.
Getting started is always the hardest part, so for this first episode not only did I want to tell you about the podcast but also deliver some content about what you need to know to start your online boutique. Many people start a boutique with themselves in mind but they rarely think about the customer. The customer isn't thought of until the end when it's time to market too them or when you are wonder where are my sales. So in today's episode I help you start you boutique right, with the customer in mind.
In this episode I walk through all of the great things you can learn from looking at your website traffic and how it can help you boost the sales for your online boutique.
Using free tools like Google Analytics and Google Webmaster Tool (now Search Console) can help you get a handle on what’s working and what’s not in your online boutique. In this episode I talk how to stop doing business with your gut and focus on the data and few great SEO for online stores tips.