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Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

This show talks about traffic, marketing, and business. The show is for my Coaches, Course Creators, membership site owners, and Online Retailers who want to build a legacy, authority, and a brand people admire people admire using their voice and expertise. Smart entrepreneurs who are ready to go from content consumers to creators and publishers. And build a business where her tribe can find her online. We talk about advanced topics like SEO, content marketing, business systems, eCommerce, and other strategies you need to grow as an authority and a brand influencer in your niche. Get ready to do business like a business, stop hiding in the crowd, and get VISIBLE.
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Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business
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Now displaying: February, 2024
Feb 15, 2024

Today’s episode we are jumping into a topic that has been buzzing in the LinkedIn community - LinkedIn Voices. LinkedIn isn’t just a tool for job searchers anymore it has morphed into a social network for professionals, thought leaders, entrepreneurs, and so much more. Even if you aren’t actively looking for a job if you want to grow your company or in the company you are in, Linked In is becoming that place. Recently Linked has introduced a lot of features to support being the overall thought leadership platform so today I wanted to talk with Michele Heyward the Founder of Positive Hire a startup with a mission to connect black, Latina, and indigenous women in STEM with management roles. Michelle is not only an expert in her field but also a LinkedIn pro.

In this episode, Michelle shares her journey on LinkedIn, the evolution of LinkedIn features, and how entrepreneurs and professional women can leverage LinkedIn Voices to establish authority, and visibility, and grow their business.

Key Takeaways from this episode on LinkedIn Voices:

  1. LinkedIn Voices Demystified: Understand the LinkedIn Voices feature and how it can benefit online business owners and professional women.
  2. Strategic LinkedIn Usage: Gain insights into strategic LinkedIn usage, focusing on quality interactions for business growth.
  3. STEM Leadership Insights: Explore the STEM Leadership Journey Summit for valuable insights from accomplished women in STEM leadership roles.
  4. Networking Opportunities: Discover how LinkedIn can be a powerful networking tool, leading to unexpected business opportunities.
  5. Practical LinkedIn Tips: Receive practical tips on optimizing your LinkedIn profile and utilizing features to enhance visibility and engagement.
  6. STEM Leadership Journey Summit: Learn about the upcoming Women of Color in STEM Leadership Journeys Summit on February 22, 2024. Michelle shares the details, including the diverse lineup of speakers, various formats, and how to register.

Questions Answered in This Episode:

  1. What is LinkedIn Voices, and how can it benefit my online business or professional journey?
  2. How has LinkedIn evolved over the years, and what role did it play during the 2008 economic downturn?
  3. What are practical tips for using LinkedIn strategically without feeling overwhelmed?
  4. How can I leverage LinkedIn features for business growth, especially as a woman in STEM or a professional entrepreneur?
  5. Tell me more about the STEM Leadership Journey Summit, and why should I attend as an entrepreneur or professional woman?

Listen to the full episode to gain a deeper understanding of LinkedIn Voices and LinkedIn Overall can help your business grow your online visibility, implement practical tips for strategic LinkedIn usage, and register for the Women of Color in STEM Leadership Journeys Summit on February 22, 2024.

Connect with Michele Heyward:

Save the Date: Women of Color in STEM Leadership Journeys Summit

A little About Michele

Dirt Road born and raised in rural South Carolina, Michele Heyward's one of five children and was known for being quiet, unlike the confident leader she is today. She is not your typical tech startup CEO. Michele may appear as an extrovert, but she's an ambivert at heart. And while she hated coding in school, she loved math and its endless possibilities. As the founder and CEO of PositiveHire, Michele is dedicated to empowering Black, Latina, and Indigenous women in STEM. Her innovative software, PH Balanced, focuses on retaining underrepresented women in STEM management positions. Through her work as a Certified ISO-30415 Diversity & Inclusion Professional, Michele helps companies create equitable and inclusive workplaces for all. Michele holds a BS in Civil Engineering and an MS in Industrial Management from Clemson University. She has experience as a construction project manager in the energy sector building the power grid...it’s women’s work, so someone had to do it!

 

Thanks for tuning in, and until next time, stay visible

Feb 10, 2024

Online business owners! If you're navigating the ever-evolving landscape of digital entrepreneurship, this episode is tailor-made for you. We're diving into the world of SEO, unraveling the nuances between merely existing on Google and truly being found by your ideal audience.

In today's online marketing space, having an online presence isn't just about being on Google; it's about strategically positioning yourself to be found by those who need what you offer. Whether you're a budding entrepreneur, an established business owner, or a content creator seeking to expand your reach, understanding the power of SEO is a game-changer. In this episode host and resident SEO Expert Akilah Thompkins-Robinson breaks down the real benefits of the work business owners get from good SEO.

What you'll learn in this episode:

  1. What's the difference between being in Google and getting found in Google?
  2. How can SEO benefit your business beyond just being listed in Google?
  3. What are the common misconceptions about SEO, especially regarding social media posts?
  4. Why is ranking higher in search results important for online visibility?
  5. How can you optimize your online presence to attract potential customers who don't know your brand?

No matter which stage of business you are in this episode is for you"

  • Startups: Lay the foundation for a robust online presence from the get-go.
  • Established Businesses: Enhance your visibility and reach new heights in your industry.
  • Content Creators: Uncover strategies to expand your audience and impact.
  • Entrepreneurs at Every Stage: Whether you're starting, growing, or scaling, SEO mastery is essential.

Ready to transform your online journey? Tune in to this episode as we demystify SEO and provide actionable insights for your digital success. Don't miss out on the chance to elevate your business with the knowledge and strategies shared in this episode!

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