Welcome to part 1 of a 3-part series!! We will be discussing the difference between a copywriter, a content writer and an SEO specialist, in this episode. This is particularly important for when you are looking to expand your team for your business. Copy, Content and SEO –  all three of these areas are extremely important, however in business we tend to focus on one area more than the other. Why does everyone seem to focus on the copywriting part of their business, and not on their content or SEO?

• Are you consistent with your podcast episodes, but still are not hitting your download goals?
• Do you write a lot of blog posts, but still no one can find it?
• Are you promoting your business non-stop , but your sales do not match?

Copy is your sales/marketing, Content is your meat and potatoes and SEO is your secret sauce. You need all three ingredients to be successful in making this work. You do not want to be all copy and no content; all excitement, with no meat and potatoes. You also do not want to be all meat and potatoes, with no way of tailoring that content to the right audience at the right time. You will always have one unhappy customer or no continuous customers!

Not knowing the difference between copy, content and SEO and how it applies to your business, can be the reason why you are not where you need to be. Let’s get visible!

Sign up today for our next Girl Get Visible workshop! If you go to girlgetvisible.com/the-workshop you will be able to join our waiting list.

As we continue to following the guidelines on social distancing throughout the world, as entrepreneurs, it is important we start thinking outside the box for ways to sustain our businesses. In this podcast episode, we will talk about guided teaching and how virtual services can increase profit and sustainability in the long run.

Let’s dive into why this is something that is important to discuss. Every day, online, people have spoken about not being able to get their hair done or cut, or even having a hard time maintaining their nails. Whether we believe this is important or not compared to the pandemic, it is a real struggle that people are feeling. As a business owner, you have the opportunity to provide a solution. This episode will provide information on guided learning/teaching, ways to implement these solutions and how it will lead to increased visibility.

If you are a hairstylist, a teacher, a fitness pro, within the restaurant/cooking industry, within the arts, and/or host kids birthday parties, this information can be especially great for what you do! In this episode, you will learn:

• The definition of guided teaching.
• How to implement guided teaching?
• How virtual services can help your business?
• How guided learning can increase your visibility?

By using guided teaching through a virtual platform, your clients are brought through the task at hand, while receiving real time feedback. And who doesn’t what to stand out with this kind of service? This episode touches on tips you can use to make sure no one forgets your business in this time and spread the information to others.

At a time such as this, where a lot of things are happening in the world, the chances of you burning out as a business owner/entrepreneur has increased. As a business owner and entrepreneur myself, I felt that it was extremely important to share tips on how I've managed to not fall into the burnout hamster wheel using, you guessed it ------ SEO! I want to provide helpful insight to you in this moment, as a coach and fellow business owner.

Burnout can be seen as (1) feelings of energy depletion or exhaustion and/or (2) increased mental distance from one’s job, or feelings of negativism related to one’s job (World Health Organization).

Our business is our job and we have to make sure that we conserve our energy, focus on our mental health and be proactive with targeting feelings of negativity towards our business. Burnout does not happen at a certain success level and it does not choose the person it wants to target, it just happens.

• Do you ever just feel overwhelmed?
• Do you ever feel like you have lost interest in your business or clients and do not know why?
• Do you know what burnout is and what it feels like?
• Have you ever wondered how SEO can manage, prepare and maintain your business against burnout?

In this episode, I touch on each of these areas with examples as to why it's important to focus on ways to combat burnout, before it is too late.

 My SEO Workbook is discussed in this particular episode because it provides all the necessary tools to achieve the goals of SEO, which ultimately is the leverage needed to avoid burnout. Let’s make the first step to transform your business!

You can get a copy of My SEO Workbook at https://girlgetvisible.com/my-seo-workbook-grab-your-copy/ or on Amazon.com.