In this episode, I talk about the top 2 questions I get when I talk about SEO

-When do I start doing SEO?

-What businesses or industries does SEO work for?

Answering the questions, I went through a few examples of how different niches can and should be using Search Engine Optimization. I give real SEO examples for the top niches out there: coaches, online boutique owner, services business, event local niches like hairdressers and contractors. I also talk about how my MLM companies who may use the company sites can also use SEO to find customers that are best for them.

The 2^nd half of the episodes I go into DETAIL on when you should get started with SEO. How SEO will work for your site at different stages of business, whether you’ve just got started in business and your site is 3 weeks old like one of our examples, a Paparazzi site like another example, or even in business for a few years. And how Google is always looking at your site even if you aren’t focused on SEO and what you should do to make sure they see you are the best information.

We have an honest chat about using SEO to drive the right traffic, and how SEO helps me grow my email list. I also tell you how I really feel when people say “I’m going to work on my SEO after…”.

This is one of those dig real talk episodes about SEO that will have you nodding your head in agreement and taking notes.

 

SEO Resources Mentioned:

• Episode 29 Increase Sales With Convenient Product Offers
• My SEO Work Book

In today's episode I share my top book list, but not just any books these are the top 5 (really there are 6) books I would tell anyone especially entrepreneurial women to read even before getting started. These are the books that will help you wrap your mind around what are you going to sell, how to really see and believe what you're working for can work, how to get over (or at least work with your corporate mindset, and a whole bunch more. 

 

In this episode I give my review of Expert Secrets, She Means Business, Known, The 50th Law, Own it, and 12 Week Year

In today’s episode, I talk about how it’s going now that we are in full swing with the Kickstarter Campaign for My SEO Workbook. As I was researching Kickstarter and crowdfunding campaigns, I found a lot about how to set it up your campaign but very little about how to make it through the campaign and what to do once you hit the launch button.

Today, I share how my journey is going and what you can and should do during your campaign.

I share my promotion strategy, how I’ve done PR for the campaign and hired PR expert Jasmine Powers (jasminepowers.com) who wrote an amazing press release for the campaign, what I’ve done to keep engaged,  who you should target with your press release and just all the lessons I’ve learned along the way.

Time Managment is like a dirty word for working mothers who are trying to live the business owner, entrepreneur, employedpreneur life. There are never enough hours in a day and many of us struggle to get ahead while holding it all together. In today's episode I give my answer to the dreaded questions "how do you get it all done?" and "how do I find time to grow a profitable business" I break down 6 of the lessons I've learned working on this over the years and share a ton of resources to help you work smarter and not harder in your business. Hopefully, there is even one that will make your day and biz life a little easier. Here's a list of the business tools I mentioned

• Acuity
• Creative Market
• Rev.com
• Upwork
• Fiverr

Also, don't forget my book 'My SEO Workbook' is now available on Kickstarter. Be the first to grab a copy and get other great rewards

Have you been looking for ways to raise money to get your new product or idea our there? Have you considered crowdfunding but not sure if it right or how to make it work for you? In this episode, I kick off a three-part series on Kickstarter and using Kickstarter to raise money for my upcoming book launch. When I began looking for information on Kickstarter I found there wasn’t a lot of information about people using kick starter in our community; so I decided I’d document my Kickstarter journey here on the podcast. Here in Part 1 I share what is Kickstarter, why I chose Kickstarter and bunch of details I’ve learned in my research on my road to Kickstarter. Part 2 I’ll release about a week or 2 into the campaign to let you know how all of my planning worked, what the launch is like and answer your questions. And Part 3 will be out in October where I’ll do a full recap and lessons learned from me kick starter journey. I’m excited about sharing this journey with you guys and helping more of my listeners get on the kick starter journey.

What you’ll learn about this episode:

• Resources I used to research Kickstarter
• What do you need before starting a Kickstarter campaign?
• How to promote your Kickstarter project?
• How to price your Kickstarter project and how to set rewards that will maximize your backers?
• The best times of year to launch a Kickstarter campaign
• Why I chose Kickstarter over Go Fund Me and IndieGoGo
• And bunch more

Kickstarter Resources shared in the episode

• Tim Ferris Hacking Kickstarter Article
• Tyler James Comix Launch Podcast
• The Art of Kickstarter Podcast
• Kickstarter Rules and Acceptable projects

Have you wondered how people get 1000s and millions of views on Facebook or even more important, how could YOU get millions on facebook? Well Rachel MIller has figured it out. In this episode we talk with Rachel Miller of Moolah Marketing all about her system that has been used by top sellers, major corporations, and many more to figure out how to grow that engaged audience and create content that goes viral. In this episode Rachel...

• breaks down the strategy for us
• shares an amazing Amazon tip to research customers
• shares examples of what type of content goes viral
• and tells how we can see big results even with only $5 a day to invest.

This is an action packed episode that will change the way you look at going viral Resource: Viral Cheat sheet: onlineboutiquesource.com/viral 

This episode is an edited replay of a Facebook Live I did during the the release of Russell Brunson's latest book Expert Secrets. I was so inspired from nuggets dropped in this book that I had to hop on and break down 5 strategies the today's online retailer can use to get their brand out there and making more sales. In this episode I share how our retail community can use this amazing book to turn their visitors into loyal customers and tribe members. You'll learn:

• How Michael's is able to dominate in 3 markets and you can too
• The number #1 thing you can do today to attract the right people to your boutique
• The important information you need to know about improvement offers

Russell is a genius in the marketing space with the creation of his software ClickFunnels and the formation of is tribe Funnel Hackers. In the books he shares how to create your tribe and a winning CULTure around your brand. I'm inspired by Russell not only by what Russell has done in the service business space but more important is he sells and has sold product just like us :D Grab a Free Copy of the Expert Secret Book here

In today’s episode we talk to Essene Hayes of Coloring Pins and Essence Murjani . Essence and her pins has been at the forefront the black girl lapel and patch movement. She’s been featured in Buzzfeed, Blavity, Essence Magazine, and a host of celebrities. By making what she loves she has not only created a break out brand but she has ushered in a new movement of style and out culture

In this interview Essence shares

• The inspiration behind her brand
• The process to creating new products
• The introducing it to an audience that didn’t even
• How Essence grew her brand from an idea to being worn by influencers such as Issa Raye of Insecure

Quote: “There is no what ifs, there is only what’s next” Essence Hayes- Coloring Pins

Reference links:

• https://www.instagram.com/coloringpins/
• http://www.essencemurjani.com/
• https://www.coloringpins.com

Brief Bio

Coloring Pins was birthed from my wanting to wear pins, but not seeing any for me on the market. There are tons of cute pins, but none of them resonated with me or made me feel like I had to have them. I wanted a pin that was an extension of me, and I wanted to be able to walk with a pin that spoke before I did".- Essence Hayes, Owner, EssenceMurjani Jewelry Coloring Pins is a brand that represents people of color, the mis- and underrepresented. We want people to feel and see themselves in a very popular market. We will expand to apparel and other merchandise to complement our popular accessories. Coloring Pins is just here to add a bit more color to the pin game.

We mainly talk about online retail here on OBS, but occasionally we get asked about opening a physical location for your boutique business or even hosting a pop-up shop or vending event. So in this episode I invited Brick and Mortar Retail Coach Sonja Thompkins to share her expertise in owning a physical retail location.

In this Episode you'll learn:

• What to consider when opening a physical boutique
• ways to open a boutique on a budget
• the advantages of having a physical location
• ideas for doing pop up shops and vending events.

Resources Mentioned:

• sincerelysonja.com
• Price Your Boutique to Profit

Sonja's Bio:

After owning 4 businesses over the last 20 year, I’m on a mission to redefine what it means to “work for a living”. Instead of finding a job, I say make one for yourself. Just so happens that owning brick & mortar boutiques was my jam. Now I teach my clients how to have boutique businesses that fit their lifestyle and that customers flock to. I do this through this blog, my popular digital products & successful coaching programs. I'm also a foodie, mystic, wife & mother.

In this episode I have a real talk conversation with my followers about what's holding you back from getting media coverage, getting featured, and overall building buzz around your brand. If you find yourself thinking no one every talks about your brand or why does someone with similar products get all of the attention and your get none; then this is your episode. This episode also follows an in-depth SEO Q&A we had on the Facebook page the day before: Click Here for the SEO Q&A  During this step episode I give you actionable steps you can do today to start getting your products our of the shadows and into the boutique spotlights.

Resources:

• Grab the free SEO Guide I mentioned
• Here's the Crystal soap feature that started it all https://www.facebook.com/Insiderbeauty/videos/400493173654420/

 

This episode is Part 2 of our interview with Arsha Jones of Brand Build Sell and the owner of 3 amazing brands  Tees in the Trap and Capital City Mumbo Sauce about building  phenomenal brands and the true roller coaster ride of entrepreneurship. This episode was so juicy I've split into 2 parts so you don't miss a nugget.

In this episode you'll learn

In Part 1 of this episode Arsha digs deep into

• How Arsha is continuing to grow her brands
• How we stay (or try to say LOL) focused with so many options out there
• how a brand can build in today's space
• how being an entrepreneur can/ and should change and shape your life

Find Part 1 Here 

Resources and link mentioned in the episode

• Arsha's Faceboook Group- Brand, Build, Launch

About Arsha

Arsha Jones is a creative soul with a penchant for marketing, sales, technology, social media, and popular culture. An emerging leader in the e-commerce industry, she has built multiple, highly profitable brands, one of which has seen revenues approaching a million dollars in less than two years.

In this episode we talk with Arsha Jones of Brand Build Sell and the owner of 2 amazing brands  Tees in the Trap and Capital City Mumbo Sauce about building  phenomenal brands and the true roller coaster ride of entrepreneurship. This episode was so juicy I've split into 2 parts so you don't miss a nugget.

In this episode you'll learn

In Part 1 of this episode Arsha digs deep into

• her road to success with both of her brands
• the triumphs and trials of getting national media attention in outlets like the Washington Post
• how she strategically positioned her brands to be the tops in their niche
• the lessons she learned starting a business from idea to concept
• hw she found and approached online influencers to market her brands

Find Part 2 Here 

Resources and link mentioned in the episode

• Arsha's Faceboook Group- Brand, Build, Launch

About Arsha

Arsha Jones is a creative soul with a penchant for marketing, sales, technology, social media, and popular culture. An emerging leader in the e-commerce industry, she has built multiple, highly profitable brands, one of which has seen revenues approaching a million dollars in less than two years.

In today's episode I talk to you about what's killing your online checkout process and loosing a lot of sales for your online boutique. I know we talk about abandoned cart recovery, but in this episode I want to talk about what drives customers to abandon their carts and leave your online store in the first place. What you'll learn:

• Why people are stopping and not buying during your checkout process
• What's an upsell and how it can make you more from each sale
• How to get people to act on those impulse buys
• How to set up your eCommerce website pages so you can get more sales from your social media post
• 3 ways to improve your check out today and avoid costly traffic leaks.

Mentioned in this episode: SEO Beginner's Guide http://onlineboutiquesource.com/seoguide  

In This Episode Our guest, Irina Balyurko, shows us how putting your products on Amazon.com can benefit your business. She goes in to a detailed process of how to get your product on Amazon. What You’ll Learn

• Benefits of using Amazon
• Shipping with Amazon vs. self-shipping
• How to scale in your inventory to Amazon fulfillment
• Is it really worth it to use Amazon

Irina’s Quote “I love my life” How to find

• Main Website: sellerladder.com
• Facebook: Irina Balyurko

Books to check out Essentialism Disciplined Pursuit of Less - Greg McKeown Irina’s Bio As an Amazon consultant Irina's main goal is to help product based brands grow on Amazon platform.  She built her e-commerce expertise on both personal experience and providing guidance to business in various stages: from product launches to boosting sales for a mature business. She also brings MBA degree, and 10 years of corporate experience in project management and business analysis. Irina has an unhealthy obsession with farmers markets, and often can be caught playing superheroes with her two boys.  

• peek.usertesting.com

In This Episode: You need to find a way to convert all those page visits in to purchases? Well our guest, Apryl Beverly has the answers you are looking for. Apryl is the million dollar word stylist well know for he straight no chaser approach to copy writing and business. Famous for her catch phrase 'Smack the Buy Button" (don't we all need that), Apryl is an accomplished copy writer, author, and entrepreneur. In this episode Apryl shares tips on writing copy for online boutiques and Facebook Ads from her best selling book F.A.S.T. Money! The Easy Way to Use Facebook Ads to Hook Smokin' Hot Leads. What You’ll Learn:

• The keys to Facebook ads
• How to get your first 100 likes
• Page, Video, Group
• How much to spend on ads

About Apryl Apryl Beverly crafts compelling copy that has generated $7,022,810 (and counting) in revenue for B2B solo entrepreneurs, small business owners and some of the country’s top brands. Known for her action-inducing writing style, she has earned a variety of awards and recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after releasing her first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets). Her second book,F.A.S.T. Money! The Easy Way to use Facebook Ads to Hook Smokin’ Hot Leads shot to the No. 1 spot on Amazon’s Best Seller’s List two days before its official release. Apryl has 15 years of experience in copywriting, marketing communications and proposal writing. She is a graduate of The Ohio State University in Journalism and the University of Phoenix in Masters of Business Administration in Marketing. Visit www.baab.biz to find out more about her spine-tingling sentence slinging. Apryl’s Favorite Quote “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Book’s to Read “Power Permission Fire Your Fears - Shemicka Tankerson” How to find

• Facebook: https://www.facebook.com/BAABWriting/
• Website: baab.biz
• Twitter: @baabwriting
• The Copy Closet: http://thecopycloset.com/

 

In this episode we talk to Lauren Varlack of Visionary Stationary and the creator of the Brand Flava Quiz ://visionarystationery.com/brand-flava-quiz/. Lauren is a premier designer in the Atlanta area and specialize in helping business find their unique design style. In this episode Lauren talks about branding your boutique, finding your unique style and purpose.

Here's what you'll learn:

• how visual element of your brand help people connect with your boutiqe
• the importance of choosing colors that portray the emotion of your brand
• using imagery to encourage more retail sales
• the visual elements you need to represent your boutiques brand

A little about Lauren

Lauren Varlack is the chief designer and strategist for Visionary Stationery | Lauren V. Designs. Lauren helps women entrepreneurs, especially women of color, unleash their purpose to create a spectacular visual brand that effectively communicates your powerful message to your dream customers and clients. Lauren has always been fascinated by art, design and computers from a very young age. She spent some time honing my craft by obtaining two Bachelors of Arts degrees: one in Social Sciences and Education, and the other in Fine Arts Digital Design. Lauren received accolades and awards as a high school teacher of 5 years. Also, since 2009, created beautiful visual brands for awesome business and clients through being a web and graphic designer many who are still loyal clients until today. The vision for Lauren's business came from the lack of authentic expression in the entrepreneurial world for African-Americans. At a point of emotional breakdown, in searching for stationery and visuals that represented who she was and her walk, Lauren noticed there were none.  So Lauren decided that it was time that we as African-Americans be who we are; unapologetically, do what we are called to do in life and business, and use visuals that represent our way of life. Thus, Visionary Stationery—Lauren V. Designs was born. When you work with Lauren, you will gain an effective plan and execution of your brand’s vision and message that speaks visually to the needs and desires of the clients and customers you want to embrace and work for. Your purpose is waiting to be unleashed and told in a colorful way! Sign up for a free brand assessment here: http://bit.ly/freebrandcheck

In This Episode: Dieshawn has successfully accomplished one of the biggest dreams of online retail owners, she brought her products offline. But not only did she open a brick and mortar space she made it even more fun (and sales) by opening a mobile fashion truck. Imagine you're Dieshawn, you’re at your home office looking at this month’s financials, checking overhead cost, counting orders received and comparing those numbers to last months, and keeping track of new orders verses returning orders. That’s when you notice that you’re not getting any orders from your own city. Now this new revelation has you in a frenzy and has you thinking, “I mean how can I not be reaching my neighborhood, like this is MY hood. Why aren’t I getting any sales here? Why am I not serving my area? My product should be everywhere in my city, if not, then in a few places.” Now the problem solver in you starts going to work. You clear your workspace, bring out pen and paper, and start brainstorming. After a couple of hours of brainstorming, you realize that you have absolutely nothing. Now you’re depressed and upset. With your head down and forehead pressed against the desk, you contemplate "your whole existence. When slowly but surely you start to hear a familiar tune “Do you ears hang low?” “It’s just the Ice Cream man riding around,” you say to yourself. That’s when it hits you, like that first refreshing dive into the pool on the hottest day in the summer, “Let’s take this show on the road!” Our guest Dieshawn Holmes didn’t do that exactly, but she saw needed a way to reach the people in her city and she thought of becoming mobile We also talk about collective organizations and benefits to being a member of a paid group, collective, or guild if you will. We also talk about what type of photographer you should hire to take products. Hint: the first word is product and the second is photographer. I won’t say anymore than that. Anyway, this episode, like always, is filled with tips and tricks to get your company up and moving.   What You’ll Learn:

• Why having a mobile operation may benefit you
• The power of word of mouth
• What it’s like to balance a gift shop, mobile shop, and an online store
• What people to share your dreams with

  Dieshawn Holmes’ Quote  “Go as far as you can see, when you get there you’ll see further.” – J. P. Morgan Books to Check Out Become Your Own Boss In Twelve Months – Melinda Emerson How to find

• Main Website: com/
• Facebook: Angelic Soaps and Gifts
• Instagram: @angelicsoapsandgifts

    Dieshawn Holmes’ Bio Angelic Soaps and Gifts is a unique herbal Bath & Body business started in 2002 by Dieshawn Holmes in Flint, Michigan. After taking an enrichment class offered by the local school district, where herbal bath products and herbal soaps were handcrafted, a passion for soap making evolved. When Dieshawn decided to go into business, she wanted to select a unique business name that would inspire and leave a lasting impression. Angelic Soaps and Gifts was the perfect business name that aligned with the company’s mission and purpose. With the assistance of family members Angelic Soaps and Gifts was born. Initially selling by word of mouth and later selling at craft shows, Angelic Soaps and Gifts has grown. Angelic Soaps and Gifts can now be purchased from Angelic Soaps and Gifts, gift shop located in Swartz Creek, Michigan. Angelic Soaps and Gifts can also be purchased from our mobile gift shop, located inside of our renovated GMC delivery truck.  Angelic Soaps and Gifts can now bring bath and body gifts to your door.

In This Episode: Hey, happy thanksgiving all.Kenya gives tips and her life experience on starting a business. She also has a book coming out. Akilah speaks to Kenya about allowing your business to grow organically and according to the will of your audience. The conversation only get better from there on. This episode will teach you how to not just think about your business as just an ordinary business, but also as a way to serve your audience and deepen your relationship with them. We even get an extra special something from Kenya at the end of this episode. This episode will give you one more thing to add to your laundry list of things to be thankful for this year. We know you'll enjoy this. What You’ll Learn:

• How to go from a brick and mortar to an online boutique
• How to balance multiple gigs
• How to figure out who is your actual client
• Why your business is important
• How to serve and sale

Quote  "FIND A WAY OR MAKE ONE."- Clarke University Motto How to find

• Main Website: theestyleicon.com & shop1323.com
• Facebook: facebook.com/TheeStyleIcon & facebook.com/Shop1323
• Instagram: @theestyleicon  & @shop1323
• Twitter: @theestyleicon & @shop1323
• Pinterest: @shop1323
• Fall Style Guide: tiny.cc/kenyakstyleguide

 

In this episode we talk with Dorothy Gray about how she used blogging and live streaming to connect with her customers and share her boutiques purpose. In this day and age the open market has many different way reach your audience. But still many struggle reaching their target market difficult would be a bit of an understatement. Your audience could be in multiple places with different styles and taste. When you look at it in that way it can be a daunting and demoralizing task. However, what your may miss is that what your audience likes and what your audience appreciates besides your product is you. You have the power to connect and reach your customer on a completely different level. A great tool for that is creating a blog or live stream that connects you to your audience in a deeper way. A blog post or live stream event gives you another way for you to reach out to your current audience and even to new audiences. Our guest today, Dorothy Gray, is the owner of Modern Day Confidence, which is a boutique dedicated to plus sized women, has decided to create both a blog and a live stream. She has been featured on #MelaninBlogger and #IemBodym. Today she will discuss the process of starting a blog or live stream. She gives us some tips about what she did and what you can do to come up with topics for your blog. We dive into why a blog or live stream is beneficial to your brand monetarily. Dorothy also shares with us how her mindset has changed from starting her company to what it is currently, what her growth has taught her and what it can teach you. This episode is chalked full of personal insights about how to get you into #ThatBlogLife.

  What You’ll Learn:

• How to start a blog
• How to start a Livestream
• What kind of expectations you have when starting a blog
• How a blog will benefit your company’
• Doing something is better than just waiting until you have everything planned
• How to communicate with your customers.

  Dorothy’s Quote "Confidence starts from within yet gradually is shown through the our outter beauty. Confidence is Beauty!"   How to find Dorothy

• Main Website: http://moderndayconfidence.com
• Facebook: http://facebook.com/ModernDayConfidence
• Instagram: http://Instagram.com/ModernDayConfidence

Books to check out:

• Dani Johnson's "First Steps to Wealth."
• Valorie Burton's "Successful Women Think Differently"

  Dorothy Gray’s Bio Dorothy Gray empowers women to become more confident in the skin their in. Growing from nothing Dorothy understands that low self-esteem can take over a woman's mind and a state such as this women aren't aware that once they fully in tuned with whom they are conquering fears will become a necessary. Dorothy supports women through this process by providing inspiration through style and beauty so that women can also embrace their confidence with pride. Dorothy is the owner of Modern Day Confidence/Boutique, a online blogging boutique. A brand that caters to plus size women who are ready to take the next step outside of their comfort zone. As well as Style Consulting to assist women by pushing them beyond their limitations of the mind.    

In This Episode: Our special guest, Tara Jefferson, talks about subscription boxes and why it’s important for you as boutiquers to get in them. Why she and her self-care box are the subscription box for you. We talk about the how to get into a subscription box. We also talk about what to expect from for subscription box owners in term of price to get into boxes, and how to build a partnership between boutiquier and subscription box owner. Tara reveals the kind of return gains from her box and how you can adapt branding from subscription box to subscription box. If you ever had a question about subscription boxes before; this episode is sure to have the answers you’re looking for.   What You’ll Learn:

• What to look for in a subscription box
• How to prepare to be in a subscription box
• How own a subscription box
• What to shoot for when launching your product
• How to pace your growth

  Quote “Feel the fear, and do it anyway.”- Susan Jeffers   How to find Tara

• Main Website: theselfcarebox
• Facebook: @theselfcarebox
• Instagram: @theselfcarebox
• Twitter: @TheSelfCareBox
• Blog: therenaissancesuite

  Tara Jefferson Tara Pringle Jefferson is the founder and chief curator of Bloom Beautifully, a self-­care subscription box designed to help overwhelmed women find their inner peace. She is also host of the national #HereWeGrow Self­-Care Retreat, which draws women from around the country for a weekend of reflection and sisterhood every fall. In 2015 Tara released The Good Life: Pep Talks for Solopreneurs based on her years running a business as a one­-woman shop. She lives with her husband and two children in Ohio.

In This Episode: With the advent of social media, we have found new and innovative ways to create products. We also have new ways of marketing these products. However, with new and creative social media platform popping up every day, almost, does one decided which social media outlet is right for them? Your host Akilah will show you a simple way to decided what social interface is right for you and your business. What would be the best way to make use to the new social interfaces. Whether it be InstaStories, Pintrest, or the next big media outlet, you’ll know which one is right for you and how best to use them   What You’ll Learn:

• What social media outlet is right for you
• How to differentiate whether a social media will widen your reach or deepen it
• What to post on your social media outlets
• How to intertwine outlets that deepen your reach with ones that widen it

  In This Episode: We’ve got something special for you. Our guest LaNée Javet is the “Mogul Motivator". She will give you the tips you need to make yourself a mogul. We discuss the true definition of a mogul, the mindset of a mogul, and the steps needed to make you the mogul you want to be. LaNée shows you how to prepare your business to advertise for the holidays. She shows you how to properly create an advertisement and gives you tips on where to put your advertisements. With the overwhelming success that her company CulSire has had with its subdivision the Black Business Catalog, Lanee tells you how to get into the catalog, and also gives all you online boutiquers some AMAZING DEALS on advertising with The Black Business Catalog. This episode is sure to have all you boutiquers entertained and educated!   What You’ll Learn:

• How to be a Mogul
• How to run your business like a Mogul
• The Mogul Mindset
• How to get into a business catalog
• How to prepare to be in a catalog
• Advertisement Do’s and Don’ts
• Which catalogs to advertise in

  LaNée Javet’s Quote “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others” – Marianne Williamson   How to find LaNée Javet

• Main Website: com
• Black Business Catalog: blackbusinesscatalog.com/
• Mogulvation: com
• Mogul Institute: The Mogul Institute
• Facebook: @IAmLaNeeJavet
• Instagram: @culsire &@iamlaneejavet
• Twitter: @CulSire & @IAmLaneeJavet
• Pinterest: @Culsire &@IAmLaneeJavet

  Books to Checkout: Think and Grow Rich: A Black Choice - by Dennis Kimbro, Napoleon Hill   Special Dates / Promo Codes: 15% Discount Code: “OBS15” Graphics Due: Oct 31 Catalog Goes Live: Nov 14 Ad Runs From: Nov 14 – Dec 31   LaNée Javet - Bio LaNée Javet is CEO and Founder of CulSire.com, the premier lifestyle, education, entertainment, and empowerment destination for people of color around the world.  She is the founder of The Mogul Institute and provides business consulting services to other entrepreneurs through her Mogulvation, LLC. She facilitates the operation of various projects, websites, social media campaigns, and events of her own. She has successfully raised $10,000 in crowdfunding in her first attempt and her very first website project (CulSire.com) reached 3 Million page views (from over 1 million visitors) in less than 7 months from its launch on March 15, 2014. For the one year anniversary of CulSire, she brought 55 Black-owned businesses together to sponsor and elevate the exposure of the event. LaNée is also a social media networker and connector. In just under one year, she has grown her combined personal and business social media platforms to more than 50,000 followers.  This does not include her Facebook Group B.E.S.T. (Black Entrepreneurs Succeeding Together) which has over 5,000 members. She has learned how to utilize social media as a platform for creating great business opportunities and networking. LaNée is a self-proclaimed Mogul Motivator.  She has a passion for elevating Black entrepreneurs and organizations to their individual mogul stature.  As a mogul in her own right, she is not only a Mogul Business Champion for herself, but also for others who want to see their business grow and be successful.

In This Episode: So you have a great idea or a great product? Now you need to find who you and your brand should target. How do you do that? From white collar to blue collar, from hi class fashion to hipster chic, and from upscale business to anime otaku everyone has a niche in the market. In today’s episode, our guest  Kierra Jones of the K Jones Collection share how you can help you identify and find yours.  Kierra is a top boutique owner and an empowerment & success coach who shares with us how  she found her niche and the impact it had on her boutique business. Kierra has had a lot of breakthroughs in her first few years of business and she givesher special golden tips to help you separate yourself from the crowd and get more sales. What You’ll Learn:

• Why narrowing you target market is important
• Tips on how to find your niche
• How to get setup for growth
• Where to find great research
• Why creating a following helps with finding your niche
• What it is like to have a mindset shift.

Kierra’s Quote “Share your shine!” – Kierra Jones Books to check out:

• Self Made Becoming Empowered Self Reliant, By Nely Gelan

How to find Kierra:

• Main Website: The K-Jones Collection
• Facebook: The KJones Collection
• Instagram: @TheKJonesCollection
• Twitter: @TheKJonesCo
• Pinterest: The KJones Co

  Kierra Jones Bio Kierra Jones empowers women entrepreneurs to shine inside out for the world to see. She does this through confidence building, success coaching, & style!  Kierra is the owner of The KJones Collection, a curated online jewelry & accessory brand catering to women entrepreneurs who want to be stylish & successful as well as an Empowerment & Success Coaching to women entrepreneurs helping them release the limitations that hold them back so they can confidently share their gift, unleash their potential, & take action to build the success they want & deserve.  "I not only provide bold pieces for heart-centered & ambitious women entrepreneurs, but the attitude & confidence to go with it!"- Kierra Jone